亚马逊航空凭什么敢承诺旺季“绝不挤舱”？

跨境电商物流百...2025-12-12

点击上方蓝字▲关注我们设为星标每到旺季，托运人最怕的是什么？货物会不会被“挤舱”，让亚马逊自营订单优先？Amazon Air 给出了一个几乎硬核的答案：绝不挤舱（no-bumping）。那么，这背后靠的是什么？来源：亚马逊航空1旺季托运还会被“挤舱”吗？旺季一直是客户最关心的问题。部分托运人担心在旺季，他们的货物会被“挤掉”，给亚马逊自有电商货让路。Amazon Global Air副总裁...

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Sreenivasan表示，这仍然是潜在客户最常问的问题。为消除顾虑，亚马逊明确承诺“绝不挤舱（no-bumping）”：一旦客户订舱，货物按原计划装飞。此外，还给新客户提供退款保障：如因亚马逊服务失误导致货物延误超过两小时，可获得每班最高1万美元补偿。Amazon Air还开发了即时锁舱机制，订舱后系统即刻锁定舱位。2Amazon Air 是怎么从“试水”变成核心业务的？过去一年多，Amazon Air通过Amazon Air Cargo向第三方提供服务，这一发展早已被业内预期。Amazon Global Air副总裁Raoul Sreenivasan在接受《Air Cargo News》采访时表示，推出Amazon Air Cargo并不是某个时刻突然拍板的战略，而是在正式发布前，公司已经“非正式地”开始为外部客户提供服务，这一过程逐渐自然发展而来。对于这项服务，客户反馈一直积极，Amazon Air Cargo的客户满意度高达4.75/5，体现了公司稳定可靠的服务水平。Sreenivasan强调，这已从附带项目发展为公司核心业务的一部分。自业务推出以来，客户数量已翻了一番，越来越多客户认同亚马逊的价值主张。3数字化订舱和网络布局如何让业务更高效？当前重点投入的方向之一，是亚马逊自主开发的数字化订舱与报价工具。Sreenivasan表示，这正是亚马逊持续强化其货运能力的体现。另一个关键问题则是亚马逊每年的旺季。Sreenivasan指出，旺季对于公司意义重大，以至于员工往往不是按在职年限来计算，而是按他们经历过多少个旺季来衡量。从货运角度看，他表示，亚马逊会提前扩充运力，为旺季做准备。比如在一年中增加机队规模时，会刻意安排时间点，确保旺季来临时机队处于最大运力状态。“我们还会在全年重新规划维修周期，确保11月和12月能有尽可能多的机队可投入运营。同时我们会调整网络结构。例如，今年11月我们启动了旺季网络排班，使飞机利用率提高。”例如，今年Sun Country Airlines已完成代表亚马逊执行的20架波音737-800全货机的全部部署。在国际市场，亚马逊积极拓展：拉丁美洲业务表现超预期欧洲及周边地区、南亚次大陆往返货量也保持强劲与Avianca合作开通迈阿密至波哥大每日一班 波音767-300全货机与ALK Global Logistics和Aerodom合作，拓展加勒比地区（多米尼加共和国）亚马逊不签传统联运协议，而是与航空承运人签订Air Transportation Agreements，鼓励合作伙伴在必要时开展联运。网络规划作为Amazon Air的核心关注点。当被问及新航线究竟由亚马逊电商货量还是货运客户需求驱动时，他表示二者皆是考量因素。“从规模来看，亚马逊零售的货量对网络有更大的影响力。但我们会把亚马逊电商货量与Amazon Air Cargo的货量同时输入自研的网络规划工具，通过模型设计出最优的综合网络。因此没有谁优先的问题，而是把所有流量放在一起，设计一个最优网络。”他补充，亚马逊庞大的电商网络本身就是对货运客户的加分项，为客户提供了规模、韧性，以及由机队和技术支持的强大网络能力。目前，该网络采用“枢纽辐射+繁忙航线点对点”并行的混合模式。Sreenivasan指出，亚马逊使用先进的网络规划工具，使公司能够快速迭代其航线网络。4亚马逊的机队升级，会带来哪些未来机会？资料来源：Kirkam/Shutterstock.com每当引入新客户，亚马逊都会调整网络设计，无需客户适配标准模式。目前机队超过100架飞机，每天执行250多个航班，覆盖65个目的地，7×24小时运营。作为机队现代化的一部分，公司持续引进空客A330-300全货机，提供更大运力、更低单位成本、更长航程、更好排放表现。Sreenivasan强调，767F仍是运营骨干，A330F支持拉丁美洲扩张。对于是否引进更大型宽体货机执行洲际航线，他表示：“所有机队决策都基于客户需求，未来选项均开放。预计增加更多767F和A330F，并适时以年轻767F替换旧机。”德保罗大学Chaddick Institute研究显示，随着大型机型投入运营、卡车承担更多国内运输任务，部分短途航段有所减少。Sreenivasan强调，这是基于客户需求的投资决策，符合市场趋势。他说：“我们所有行动都是从客户需求出发，倒推整个网络设计。”▬ ▬▬翻译、编辑:Winni排版：Esme来源：Damian Brett：《Amazon Air Cargo: primed for 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