小象超市将开线下首店进军实体零售

DoNews2025-12-12

美团旗下小象超市宣布首家线下实体店即将开业，选址北京华联万柳购物中心B1层，接手原BHG精品超市场址，门店面积近6000平米，预计12月正式运营。此举标志着小象超市从纯线上即时零售向“线上+线下”双轮驱动模式转型。该门店选址背靠万柳书院等高档住宅区，周边客群以中产家庭及高收入群体为主，有利于塑造高端品牌形象并精准触达高消费能力用户。基于行业逻辑与公开信息分析，该店或将采用“前店后仓”升级版业态，...

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小象超市将开线下首店 进军实体零售

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小象超市将开线下首店进军实体零售