金融品牌如何突破传统营销桎梏？中国平安连载短剧《霞客行》值得借鉴

市场资讯2025-12-10

“让我们跟随徐霞客，开启一场轻松奇妙之旅，解锁更多“平安行”优质服务，共同打卡祖国大好河山！” 　　这是中国平安首部品牌定制连载短剧《霞客行》闪亮登场时的宣传语。在这部6集连载的短剧中，平安创造性地将现代保险服务与古代旅行家徐霞客的冒险精神相结合，让观众既了解了徐霞客的生平往事，又体验到平安行这款境内出行守护创新保险产品的优质服务，可谓是寓教于乐。　　在这个信息爆炸的时代，金融保险行业长期被贴...

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金融品牌如何突破传统营销桎梏？ 中国平安连载短剧《霞客行》值得借鉴

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金融品牌如何突破传统营销桎梏？中国平安连载短剧《霞客行》值得借鉴