2025Q3全球智能眼镜市场增长强劲，中国厂商表现亮眼未来可期

ITBEAR科技资讯2025-12-12

IDC咨询最新发布的《全球智能眼镜市场季度跟踪报告》显示，2025年第三季度全球智能眼镜市场呈现显著增长态势，出货量达429.6万台，较去年同期增长74.1%。细分市场表现分化明显，音频及音频拍摄类眼镜出货量达299.4万台，同比激增287.5%；而AR/VR设备出货量则下滑至130.2万台，同比下降23.2%。头部企业竞争格局中，meta凭借Ray-Ban meta二代、Oakley运动系列及...

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Display新品的市场投放，以75.7%的市场份额持续领跑全球市场。值得关注的是，中国厂商在国际舞台的表现愈发亮眼，小米、雷鸟、Xreal和Viture四家企业跻身全球前五，其技术创新能力和市场拓展力度持续增强。区域市场方面，北美、西欧、中国及亚太（不含中日）市场均实现超50%的同比增长，其中西欧市场以106.5%的增速领跑全球。中国市场表现尤为突出，第三季度出货量达62.3万台，同比增长62.3%。细分领域中，音频及音频拍摄类眼镜出货量45.4万台，同比增长79.2%，成为主要增长引擎。国内市场竞争格局加速演变，阿里夸克G1、小度AI眼镜、理想AI眼镜等科技巨头新品已正式上市，Rokid与BOLON的联名款AI眼镜、魅族Snap新品相继发布。据行业消息，字节跳动等企业的新品研发已进入冲刺阶段，预计未来数月内将密集推向市场，进一步加剧行业竞争。根据该机构预测，2026年中国智能眼镜市场将延续高增长态势，全年出货量预计达450.8万台，同比增长77.7%。其中音频及音频拍摄类眼镜出货量预计343.4万台，同比增长68.1%；AR/VR设备出货量预计107.3万台，同比增长62.1%。技术迭代与消费需求升级将持续推动市场扩容，智能眼镜产业正进入规模化发展新阶段。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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