京东健康发起“滋补老字号联盟” 推动传统滋补行业现代化转型

中金在线12-05 10:33

12月3日，京东健康联合同仁堂、九芝堂、广药集团、达仁堂、鹤年堂等二十余家国内头部滋补老字号品牌代表，举办品牌交流大会，并宣布成立“滋补老字号联盟”。该联盟旨在凝聚行业共识，共同应对市场变革，探索老字号品牌的数字化、年轻化转型路径，进一步激活国货品牌潜力，引领滋补健康行业高质量、可持续发展。市场健康化需求凸显滋补老字号迎转型新机遇随着国民健康意识持续提升，健康消费呈现出“在线化、功能化、年轻化”...

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