周黑鸭(01458)海外首店登陆马来西亚开启出海新篇章

智通财经12-05 10:09

智通财经APP获悉，2025年12月5日，周黑鸭(01458)海外首家门店在马来西亚巴生港正式开业。门店采用“前店后厨、明档现卤”模式，产品方面，主推卤鸭腿、章鱼仔等明星单品，保留卤鸭脖、鸭锁骨等经典款，并新增素菜系列和小海鲜品类，在保留周黑鸭经典风味的同时贴合当地喜好。

此举标志着周黑鸭在国际化布局中迈出关键性一步，东南亚市场拓展进入新阶段。未来，周黑鸭在海外将采取“门店+渠道”双线策略，实现全渠道覆盖，稳步拓展海外市场，推动中国卤味文化走向世界。

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周黑鸭(01458)海外首店登陆马来西亚 开启出海新篇章

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周黑鸭(01458)海外首店登陆马来西亚开启出海新篇章