110年后，茅台再次回到巴拿马万国博览会原址

证券日报网12-07

1915年，巴拿马太平洋万国博览会在旧金山举行。旧金山艺术宫——1915年巴拿马万国博览会原址，当年作为这场盛会的美术馆，见证了世界各国艺术珍品的交汇，也见证一瓶酒与世界相遇的起点。文、图|今时品牌实验室丹铃吴倩这座罗马式建筑的命运，本身就是一个关于珍视与传承的故事。按照原定计划，这座临时建筑在巴拿马万国博览会结束后将被拆除。面对艺术宫的去留，各界人士在1915年10月发起了一场保存行动。他们征集...

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Exposition","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":1.5},"content_text":"1915年，巴拿马太平洋万国博览会在旧金山举行。旧金山艺术宫——1915年巴拿马万国博览会原址，当年作为这场盛会的美术馆，见证了世界各国艺术珍品的交汇，也见证一瓶酒与世界相遇的起点。文、图|今时品牌实验室丹铃吴倩这座罗马式建筑的命运，本身就是一个关于珍视与传承的故事。按照原定计划，这座临时建筑在巴拿马万国博览会结束后将被拆除。面对艺术宫的去留，各界人士在1915年10月发起了一场保存行动。他们征集了33000个签名，筹集了35万美元，作为整修加固的经费。正是这份源于民间的共识与珍视，让艺术宫在盛会落幕后被完整保留，成为那届博览会唯一留存至今的“主题建筑”。跨越百年，它不再仅仅是一处地标，更成为一座凝结历史记忆、可供人追寻与对话的实体空间。也正是在这里，茅台酒首次亮相国际舞台，以其独特芳香与韵味，赢得了世界的关注，迈出了走向全球的第一步。100年以后，这段缘分再次续写。2015年，茅台“百年金奖”庆典重回艺术宫举办。为表彰茅台对旧金山文化多样性及中美交流的长期贡献，时任旧金山市市长李孟贤宣布，将当年的11月12日定为旧金山的“茅台日”。这不仅是一份荣誉，更意味着茅台的名字，已深深融入这座建筑、这座城市的记忆与情感之中。110年后，茅台再次回到旧金山艺术宫，即将在此举办“旧金山：我们的共同记忆，一个中国品牌眼中的1915年”——2025茅台全球品牌文化特展(美国)暨“茅台参与世界110年”荣耀纪念晚宴。因为这里承载着最珍贵的共识。艺术宫的存续，源于公众对保存历史与美的共同意愿。茅台与它的每一次重逢，都是对这份跨越文化、跨越时间的“共识”的呼应与致敬。品牌与建筑，都因融入更广阔人群的情感与记忆而获得长久的生命力。因为这里的情谊需要被传递。“茅台日”象征着一座城市与一个品牌之间，基于尊重与欣赏而生的情谊。回到这里，是为了珍视这份来之不易的认可，并让它在新的时代背景下，持续生长，焕发新的活力。因为这里的精神始终在共鸣。艺术宫从展示各国艺术瑰宝，到如今承载多元文化对话，其内核始终是关于美、理解与连接。这与茅台所秉持的匠心、对极致的追求，以及致力于搭建文化桥梁的使命，深深契合。2025年，茅台再度走进旧金山艺术宫。这不仅是一次品牌活动，更是一场跨越时空的对话。我们期待通过这样可感知、可参与的方式，重温共同记忆，讲述一个中国品牌从“走出去”到“走进去”的110年故事——不仅让世界“看到”这段历史，更能“触摸”其温度，“认可”其匠心，“品味”其精神。站在这个连接着1915年、2015年与2025年的时空交汇点，我们即将一起见证：一段关于时间、品质与友谊的崭新篇章，在此缓缓展开。(CIS)\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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