百威英博以4.9亿美元收购BeatBox的85%股权，押注年轻消费者市场

农食网12-07 09:00

最近，全球啤酒巨头百威英博Anheuser-Busch InBev宣布，将以高达4.9亿美元的价格收购派对饮品品牌BeatBox Beverages 85%的股权。这笔交易将于2026年第一季度完成，并为Anheuser-Busch在五年内完全收购BeatBox铺平道路。根据Anheuser-Busch的声明，这笔交易中包含一项定价公式，允许公司在五年后实现对BeatBox的100%控股。这一收购...

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Energy等品牌。BeatBox：快速崛起的高酒精度饮品品牌BeatBox因其高酒精含量、鲜艳的包装设计以及大胆的果味口感，近年来在年轻消费者中迅速走红。根据其LinkedIn页面信息，BeatBox预计2025年的营收将达到2.25亿美元，并计划在未来几年内覆盖1000万个新家庭，同时推出全新品牌。Anheuser-Busch首席执行官Brendan Whitworth表示：“我们非常高兴欢迎BeatBox加入我们的品牌组合。作为行业内增长最快的即饮品牌之一，BeatBox的加入将为我们带来更多机遇。我们有一套行之有效的成功战略，期待与BeatBox携手，共同开启其充满活力的增长新篇章。”BeatBox目前提供多种口味，包括蓝莓柠檬水、橙子爆炸、樱桃酸橙水和蔓越莓梦幻等。其产品分为以葡萄酒为基础和以麦芽酒为基础的两种版本，酒精含量分别为11.1%和8%。这一品牌最早于2014年通过真人秀节目《Shark Tank》走入大众视野，并吸引了Mark Cuban和Shaquille O’Neal等名人投资。根据Anheuser-Busch引用的Circana数据显示，截至2025年11月23日，BeatBox在美国的零售销售额已超过3.4亿美元，同比增长超过50%。高酒精度饮品市场的强劲需求尽管近年来消费者减少酒精摄入的趋势愈发明显，但高酒精度饮品仍然拥有强劲需求。根据IWSR的数据显示，美国市场中酒精度高于5%的新饮品推出比例从2021年的48%上升至2024年的55%。BeatBox的成功也反映了这一趋势，尤其是在千禧一代和Z世代消费者中，派对饮品的市场需求依然旺盛。BeatBox的高酒精度饮品主要以葡萄酒或麦芽酒为基础，酒精度分别为11.1%或8%，迎合了寻求强烈口感和快速满足感的消费者。随着这类饮品的流行，Anheuser-Busch希望通过收购BeatBox进一步巩固其在这一细分市场的地位。多元化战略应对啤酒市场下滑尽管Anheuser-Busch旗下的Michelob 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