欧洲电动车市场风云：特斯拉销量下滑仍称王大众紧追

智车派2025-12-08

【智车派新闻】虽然特斯拉整体销量下滑，但在欧洲市场，这家美国品牌至少在车型层面仍占据销量榜首。其明星SUV车型Model Y依然是销量最高的电动车。CNMO注意到，对于特斯拉而言，2025年并非顺遂之年。继2023年创下绝对纪录并使其明星SUV Model Y成为全球最畅销车型后，这家美国品牌在过去两年表现不佳。去年，特斯拉开局乐观，但到2024年底销量下降了1%。今年，全球预测显示其销量将再下降...

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Y仍然是欧洲大陆最畅销的电动车型。在2025年1月至10月期间，这款美国SUV注册了116989辆。作为对比，在其表现最好的2023年，该车型全年共售出251617辆。尽管如此，特斯拉与其主要竞争对手斯柯达Elroq之间仍有很大优势，后者销量为71148辆。大众汽车集团仍然是欧洲电动汽车市场的主要参与者之一，并且其市场份额逐月增长。作为品牌，它仍然是电动汽车销量最高的厂商，并成功将其三款车型打入前十名。大众ID.4在今年前十个月售出66030辆，领先于ID.3（64414辆）和特斯拉的另一款明星车型Model 3（62629辆）。另一款“兄弟”车型斯柯达Enyaq位列第八（62270辆），领先于另一款大众车型ID.7（60509辆）和起亚EV3（54848辆）。TradingPedia实际上编制了一份包含插电式混合动力车型在内的TOP20榜单。比亚迪Seal U位列第五，其总销量65426辆由纯电版的8784辆和插电混动版的56642辆组成，后者无疑是欧洲市场该细分领域的销量领导者。榜单其余位置由宝马iX1、沃尔沃XC60 PHEV、奥迪Q4 e-Tron、大众途观PHEV、奥迪Q6 e-Tron、福特Kuga PHEV、沃尔沃EX30、宝马i4、CUPRA Born和丰田C-HR PHEV占据，显示出纯电技术以及大众集团其他品牌的明显优势。这份榜单反映了欧洲消费者购买趋势的变化。TradingPedia强调：“欧洲传统车型的兴起表明，消费者越来越优先考虑可负担性、实用性和品牌熟悉度，而非先驱者的声望”。他们的报告还指出了以比亚迪及其双动力战略为代表的“中国品牌的竞争威胁”，旨在进入“全电动化进程较慢的市场”，例如西班牙，在那里Seal U 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欧洲电动车市场风云：特斯拉销量下滑仍称王 大众紧追

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欧洲电动车市场风云：特斯拉销量下滑仍称王大众紧追