东方甄选入局社区超市：效率、流量、密度与供应链的多维考量

ITBEAR科技资讯12-04

农产品直播电商东方甄选近日宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进军线下社区超市领域。该门店面积约400平方米，主营生鲜、零食、日用百货、现制3R食品及饮品，定位为社区居民"一日三餐"的便捷消费场景。当前社区零售赛道竞争日趋激烈，各路玩家纷纷布局。硬折扣品牌奥乐齐、超盒算NB完成单店模型验证后开启跨区域扩张；前置仓模式的小象超市、朴朴超市持续深化社区渗透；零食量贩企业...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2589083669?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-04 23:20","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2589083669","market":"hk","top_or_hot":-1,"title":"东方甄选入局社区超市：效率、流量、密度与供应链的多维考量","media":"ITBEAR科技资讯","content":"<div>\n<p>农产品直播电商东方甄选近日宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进军线下社区超市领域。该门店面积约400平方米，主营生鲜、零食、日用百货、现制3R食品及饮品，定位为社区居民\"一日三餐\"的便捷消费场景。当前社区零售赛道竞争日趋激烈，各路玩家纷纷布局。硬折扣品牌奥乐齐、超盒算NB完成单店模型验证后开启跨区域扩张；前置仓模式的小象超市、朴朴超市持续深化社区渗透；零食量贩企业...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205002055952b2836&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>东方甄选入局社区超市：效率、流量、密度与供应链的多维考量</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n东方甄选入局社区超市：效率、流量、密度与供应链的多维考量\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-04 23:20 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205002055952b2836&s=b><strong>ITBEAR科技资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>农产品直播电商东方甄选近日宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进军线下社区超市领域。该门店面积约400平方米，主营生鲜、零食、日用百货、现制3R食品及饮品，定位为社区居民\"一日三餐\"的便捷消费场景。当前社区零售赛道竞争日趋激烈，各路玩家纷纷布局。硬折扣品牌奥乐齐、超盒算NB完成单店模型验证后开启跨区域扩张；前置仓模式的小象超市、朴朴超市持续深化社区渗透；零食量贩企业...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205002055952b2836&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"01797","symbol_name":"东方甄选","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205002055952b2836&s=b","article_id":"2589083669","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205002055952b2836&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2589083669","pubTimestamp":1764861637,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"农产品直播电商东方甄选近日宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进军线下社区超市领域。在此背景下，东方甄选的入局引发行业关注。其此前尝试的前置仓模式，已为线上线下融合奠定基础。直播电商的低价竞争模式导致用户忠诚度偏低，而线下门店可作为供应链的稳定器：通过体验式消费增强用户粘性，以扩大用户基数支撑自有品牌发展，同时作为前置仓提升周转效率。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"01797":"东方甄选","BK1519":"在线教育","BK1516":"腾讯概念","BK1228":"教育服务","BK1132":"食品零售","BK1596":"K12教育"},"translate_title":"Oriental Selection Enters Community Supermarkets: Multi-dimensional Considerations of Efficiency, Traffic, Density and Supply Chain","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01797":1.5},"content_text":"农产品直播电商东方甄选近日宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进军线下社区超市领域。该门店面积约400平方米，主营生鲜、零食、日用百货、现制3R食品及饮品，定位为社区居民\"一日三餐\"的便捷消费场景。当前社区零售赛道竞争日趋激烈，各路玩家纷纷布局。硬折扣品牌奥乐齐、超盒算NB完成单店模型验证后开启跨区域扩张；前置仓模式的小象超市、朴朴超市持续深化社区渗透；零食量贩企业通过品类拓展向综合超市转型；传统大卖场也通过缩小门店规模试水社区市场。在此背景下，东方甄选的入局引发行业关注。推动这轮社区化浪潮的核心因素之一是运营效率的提升。数字化工具的普及使需求预测和库存管理更加精准，供应链标准化程度提高降低了运营难度。东方甄选凭借直播电商积累的爆品运营能力、数字化基础及源头直采体系，具备切入社区市场的独特优势。其此前尝试的前置仓模式，已为线上线下融合奠定基础。流量成本攀升是促使企业转向线下的重要动因。随着互联网人口红利消退，线上获客成本持续走高，且流量高度集中于平台方。发展线下业务既能获取新增流量，也有助于构建私域流量池。但线下运营需要完全不同的能力体系，特别是社区超市对人力成本管控和员工多技能要求极高，这对传统电商企业构成挑战。订单密度不足和履约成本高企是东方甄选亟待解决的问题。尽管其年交易规模已达百亿级，但单城市订单分散导致配送效率低下。社区超市通过密集布点可实现：直播难以覆盖的城市深度渗透、每周2-3次的高频消费场景、更平稳的订单波动曲线，以及基于门店发货的冷链成本优化。这些优势理论上能显著改善其运营指标。供应链升级需求驱动着线下布局。直播电商的低价竞争模式导致用户忠诚度偏低，而线下门店可作为供应链的稳定器：通过体验式消费增强用户粘性，以扩大用户基数支撑自有品牌发展，同时作为前置仓提升周转效率。不过社区超市对供应链响应速度和成本控制要求极高，东方甄选能否突破这一壁垒尚待验证。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.11","shortVersion":"4.35.11","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2589083669","isCrawlerRequest":true}