家电新生活，探索智能人居新体验｜世研消费指数品牌榜Vol.88

36氪12-04 14:07

当前的家电行业，正悄然经历一场从“硬件比拼”到“生态与科技”的升维竞争。领先品牌们已不再满足于单一产品的功能迭代，转而围绕“智慧生态协同”与“绿色低碳科技”两大核心，构筑新的竞争壁垒。接下来，本期世研消费指数将深入解读这场变革中的关键玩家与前沿趋势。图源：世研大消费指数本次监测周期内，石头科技、华凌和海尔分别以1.76、1.49和1.39的综合热度指数位列榜单Top3。家电品牌聚焦智慧生态和绿色...

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LED显示推动画质美学革新从细分赛道看，家电行业在洗护与显示两大核心领域正呈现出技术迭代与需求升级深度融合的新趋势。洗护领域已全面迈入多筒分区与智慧集成时代。健康化、精细化的洗护需求驱动品类持续革新。7月，海尔推出一机四筒“融合・洗护家”洗衣机，在仅0.36㎡的空间内集成双大筒与双小筒，实现成人衣物、母婴用品、贴身衣物同步洗护，更搭载AI智慧交互系统，通过手势感应、自动舱门等智能功能优化用户体验。统帅懒人三筒洗衣机延续热销，凭借“一大两小”筒布局精准满足细分需求。小天鹅、米家等品牌也以双筒设计切入赛道，2000-8000元的亲民价格带加速品类普及。多筒技术与AI、健康功能的结合，彻底改变传统混洗模式，推动洗护从“功能满足”迈向“场景定制”。显示领域则以MiniLED技术为核心引擎，实现画质与美学双突破。TCL持续领跑，财报显示上半年Mini LED电视出货量同比激增176.1%，其T7LUltra电视凭借2048个万象分区、3000nits峰值亮度及1.8%超低反射率，呈现细腻通透画质，一体化设计更使机身厚度小于60mm。7月，创维推出A7F系列壁纸电视，搭载哑光屏显Pro技术实现“三零”显示效果，3840个MiniLED分区与5500nits峰值亮度进一步夯实画质优势。品牌通过控光升级与超薄创新，让显示设备从“观影工具”升级为“画质标杆+家居艺术品”，引领行业新风向。榜单说明世研消费指南针系列指数报告是由世研指数独家研发的消费指数评价系统。本系列包括《品牌消费热门指数榜》、《行业消费热力指数榜》、《产品消费热浪指数榜》、《消费热门事件榜》等主要榜单，以及对应范围的延伸性榜单报告。旨在通过指数评价的方式，客观、真实地呈现消费世界的趋势特点，帮助行业与品牌主持续追踪消费市场趋势、为企业经营提供参考，提升商业综合竞争力。世研消费指南针系列指数榜单持续监测行业如下：3C数码、鞋服配饰、食品生鲜、家用电器、运动户外、美妆清洁、母婴用品、家居家装、汽车消费、玩模乐器、宠物用品，医疗健康共计12大行业。图源：世研大消费指数免责声明本榜单由世研指数独家编制，榜单观点、结论和建议仅供参考之用，并不代表任何具体的投资建议或决策依据。榜单数据计算结合主流平台公开数据与值得买科技旗下世研大消费平台数据沉淀，我们已采取合理措施，以尽量确保所提供数据的可靠性和准确性，但无法排除数据本身的局限性导致部分误差或偏差。此外，本报告中的部分数据未经独立第三方审计机构的正式审计，因此可能存在未被识别的错误或遗漏。特别提醒，市场情况随时可能发生改变，因此报告中的预测、分析和结论可能与实际情况有所不同。报告中提到的任何第三方名称、品牌或产品仅供说明之用，并不构成对其的认可或推荐。任何对这些第三方的提及不应被视为任何形式的背书或推荐。报告的版权属于值得买科技集团和世研指数所有，未经许可不得复制或分发。对于因使用本报告中的信息而导致的任何损失或损害，值得买科技集团与世研指数不承担任何法律责任。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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