微言 | 腾讯电视剧道歉：内容平台的“罪与罚”

上观新闻2025-12-03

今天，#腾讯电视剧道歉#登上微博热搜榜第4位，因一句官方回复“外行指导内行”引发风波。　　腾讯电视剧官号宣传《枭起青壤》时，将正片删减片段标注为“花絮”发布。12月2日中午，粉丝评论质疑，“花絮应含NG画面或趣味片段”，遭运营回怼“外行指导内行第一名”并配发“无语”表情包，引发众怒。12月2日晚，腾讯电视剧道歉称“未能保持应有的耐心与礼貌”，宣布严肃处理相关运营人员，加强内容发布管理，以赠送、抽奖...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2588775049?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-03 21:15","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2588775049","market":"sh","top_or_hot":-1,"title":"微言 | 腾讯电视剧道歉：内容平台的“罪与罚”","media":"上观新闻","content":"<div>\n<p>今天，#腾讯电视剧道歉#登上微博热搜榜第4位，因一句官方回复“外行指导内行”引发风波。　　腾讯电视剧官号宣传《枭起青壤》时，将正片删减片段标注为“花絮”发布。12月2日中午，粉丝评论质疑，“花絮应含NG画面或趣味片段”，遭运营回怼“外行指导内行第一名”并配发“无语”表情包，引发众怒。12月2日晚，腾讯电视剧道歉称“未能保持应有的耐心与礼貌”，宣布严肃处理相关运营人员，加强内容发布管理，以赠送、抽奖...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202512033581769966.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>微言 | 腾讯电视剧道歉：内容平台的“罪与罚”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n微言 | 腾讯电视剧道歉：内容平台的“罪与罚”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-03 21:15 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202512033581769966.html><strong>上观新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今天，#腾讯电视剧道歉#登上微博热搜榜第4位，因一句官方回复“外行指导内行”引发风波。　　腾讯电视剧官号宣传《枭起青壤》时，将正片删减片段标注为“花絮”发布。12月2日中午，粉丝评论质疑，“花絮应含NG画面或趣味片段”，遭运营回怼“外行指导内行第一名”并配发“无语”表情包，引发众怒。12月2日晚，腾讯电视剧道歉称“未能保持应有的耐心与礼貌”，宣布严肃处理相关运营人员，加强内容发布管理，以赠送、抽奖...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202512033581769966.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1688375341.USD","symbol_name":"贝莱德中国灵活股票基金","start_time":0,"source_url":"http://finance.eastmoney.com/a/202512033581769966.html","article_id":"2588775049","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2588775049","pubTimestamp":1764767738,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"今天，#腾讯电视剧道歉#登上微博热搜榜第4位，因一句官方回复“外行指导内行”引发风波。腾讯电视剧官号宣传《枭起青壤》时，将正片删减片段标注为“花絮”发布。12月2日中午，粉丝评论质疑，“花絮应含NG画面或趣味片段”，遭运营回怼“外行指导内行第一名”并配发“无语”表情包，引发众怒。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU1688375341.USD":"贝莱德中国灵活股票基金","SGXZ81514606.USD":"大华环球创新基金A Acc USD","IE0008368742.USD":"首域中国增长基金I Acc","00700":"腾讯控股","LU0898667661.SGD":"JPMorgan Funds - Asia Pacific Income A (mth) SGD-H","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","LU2279701549.SGD":"JPMorgan Funds - Emerging Markets Sustainable Equity A (acc) SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU1725190679.HKD":"SCHRODER ISF EMERGING MARKETS MULTI-ASSET \"A\" (HKD) INC MF","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS MULTI-ASSET \"A\" (USD) ACC","SG9999018865.SGD":"United Global Quality Growth Fd Cl Dist SGD-H","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU1211504680.USD":"ALLIANZ HIGH DIVIDEND ASIA PACIFIC EQUITY \"AM\" (USD) INC","LU1235295612.USD":"FIDELITY PACIFIC \"A\" (USDHDG) INC","HTCD.SI":"Tencent HK SDR 10to1","LU0918141887.USD":"安联亚洲实际收益股票基金","LU0149534421.HKD":"SCHRODER ISF HONG KONG EQ \"A\" ACC","TCEHY":"腾讯控股ADR","LU0132412106.USD":"abrdn SICAV I - EMERGING MARKETS EQUITY \"A\" (USD) ACC","SG9999015978.USD":"利安颠覆性创新基金A","LU0516422440.USD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"A\" (USD) ACC","LU0862451837.USD":"JPM EMERGING MARKETS DIVIDEND \"A\" (USD) INC (M)","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","IE0032834883.USD":"FSSA ASIAN EQUITY PLUS \"I\" (USD) INC","SG9999018857.SGD":"United Global Quality Growth Fd Cl Acc SGD-H","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","LU0396098781.USD":"ALLIANZ CHINA MULTI INCOME PLUS \"AT\" (USD) ACC","LU1226288097.SGD":"UBS (LUX) KEY SEL S-CHINA ALLOCATION OPP \"P\" (SGDHDG) INC A","IE00B8HQ1Z84.USD":"BNY MELLON GLOBAL EMERGING MARKETS OPPORTUNITIES \"A\" (USD) ACC","LU2449936058.SGD":"SUSTAINABLE ASIA EQUITY \"AA\" (SGD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0264606111.USD":"Janus Henderson Horizon Asian Dividend Income A2 USD","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0651946864.USD":"贝莱德新兴市场股票收益A2","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","SG9999004220.SGD":"Nikko AM Shenton Asia Dividend Equity Fund  SGD","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU0049853897.USD":"SCHRODER ISF EMERGING MARKETS \"A\" (USD) INC AV","LU1282649141.HKD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (HKD) INC","LU0878005551.USD":"UBS (LUX) KEY SELEC ASIA ALLOCATION OPPORTUNITY (USD) \"P\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC"},"translate_title":"Weiyan | Tencent TV Series Apology: \"Crime and Punishment\" of Content Platform","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HTCD.SI":0.6,"TCEHY":1.5,"TCHmain":0.6,"00700":1.5},"content_text":"今天，#腾讯电视剧道歉#登上微博热搜榜第4位，因一句官方回复“外行指导内行”引发风波。　　腾讯电视剧官号宣传《枭起青壤》时，将正片删减片段标注为“花絮”发布。12月2日中午，粉丝评论质疑，“花絮应含NG画面或趣味片段”，遭运营回怼“外行指导内行第一名”并配发“无语”表情包，引发众怒。12月2日晚，腾讯电视剧道歉称“未能保持应有的耐心与礼貌”，宣布严肃处理相关运营人员，加强内容发布管理，以赠送、抽奖周边和腾讯视频年卡作为补偿。　　对内容平台而言，观众早已不是被动接受的“看客”，而是内容消费的“评委”。一部剧到底好不好，观众说了算，既不是看制作方“王婆卖瓜自卖自夸”，也不是任由平台方“既当运动员又当裁判员”。　　此次事件中，平台运营将观众合理的批评与监督视作“外行指导内行”，本质上是一种认知错位，少了“顾客就是上帝”“观众是衣食父母”的用户思维。而且，观众对“花絮”与“正片删减内容”的准确辨析，恰恰证明了观众的鉴赏力和对内容真诚度的在意，远非“外行”二字可以概括。　　腾讯电视剧官方回复“始终重视每一位观众的声音”，亡羊补牢。平台亟需构建的是重视反馈的机制。观众对平台的真实反馈，虽谈不上“爱之深责之切”，却是驱动产品优化和服务升级的宝贵财富。相比那些“扑街”“扑得毫无声响”的剧目，观众为关注的剧目发声，不仅应当被正视，更应被珍视。须知，金杯银杯不如老百姓的口碑。赢得观众的心，远比算法推荐的数据流量更靠谱。　　群众的眼睛是雪亮的。把观众当评委而非找茬外行，才是内容行业的生存之道。平台认真倾听反馈，以实际行动作出整改，由专业主导创作、让观众参与监督，才能跳出“知道错了，下次还来”的循环，真正赢得市场的长久信赖。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2588775049","isCrawlerRequest":true}