TikTok Shop美国黑五销售额突破5亿美元

蓝洞新消费12-03 12:31

据BI报道，对于TikTok Shop来说，假日季至关重要，它正努力在竞争激烈的美国电子商务市场中站稳脚跟，成为举足轻重的参与者。公司发言人表示，今年，在“黑色星期五”和“网络星期一”这四天的购物节期间，该购物平台在美国的销售额突破了5亿美元。TikTok通过商品交易总额（GMV）来衡量销售额。这个数字在亚马逊主导的庞大电商市场中只占很小一部分。根据Adobe对直接在线交易的分析，感恩节到网络...

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million","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"USAW.SI":0.6,"SHOP":0.9},"content_text":"据BI报道，对于TikTok Shop来说，假日季至关重要，它正努力在竞争激烈的美国电子商务市场中站稳脚跟，成为举足轻重的参与者。公司发言人表示，今年，在“黑色星期五”和“网络星期一”这四天的购物节期间，该购物平台在美国的销售额突破了5亿美元。TikTok通过商品交易总额（GMV）来衡量销售额。这个数字在亚马逊主导的庞大电商市场中只占很小一部分。根据Adobe对直接在线交易的分析，感恩节到网络星期一期间，美国电商总支出为442亿美元。TikTok Shop 是美国电子商务领域相对较新的参与者，经过一段时间的测试后，于 2023 年 9 月正式在该国推出。去年，TikTok在“黑色星期五”当天在美国单日销售额就达到了约1亿美元。虽然TikTok历来依赖中小企业来推动销售，但今年它推出了一系列来自知名品牌的假日促销活动，包括拉夫·劳伦、三星美国和迪士尼商店。“许多更成熟的大品牌和卖家都觉得投资TikTok更放心了，不仅是广告，还有它已经更加成熟的购物和电商功能。”Business Insider的姊妹公司EMARKETER的首席分析师Sky Canaves表示。TikTok Shop 的一名员工告诉 Business Insider，黑色星期五当周 5 亿美元的销售额看起来像是一次胜利。“作为正式的第二年来说，还不错。”他们说。TikTok 的母公司字节跳动是否会对这样的业绩感到满意，则是另一个问题。尽管该公司去年“黑色星期五”公布了数亿美元的盈利，但据Business Insider 今年早些时候报道，公司内部领导层对美国团队的业绩并不满意。eMarketer 预计，TikTok Shop 今年在美国的销售额将超过 158 亿美元。作为参考，eMarketer 预计亚马逊在美国的销售额将达到约 5000 亿美元。今年，社交电商作为一个行业类别，实现了稳健增长。实时购物应用 Whatnot 表示，今年黑色星期五的销售额达到了 7500 万美元，是 2024 年预期销售额的三倍。Adobe 的数据显示，受社交媒体推动的网络星期一购物量比去年同期增长了 56.5%。EMARKETER 预计，社交电商支出将在 2026 年首次突破 1000 亿美元，部分原因是内容创作者的联盟链接推动了亚马逊等传统电商平台的消费。（蓝洞新消费编译）蓝洞新消费声明：我们致力于分享海外科技公司动态与中国出海公司发展，仅提供更多信息参考，相关内容均不代表自身观点和立场。欢迎关注蓝洞新消费。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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