AppsFlyer 发布《广告平台综合表现报告 - 2025 版》

白鲸出海12-03

现代营销云平台 AppsFlyer 2025 年 12 月 2 日发布 2025 版《广告平台综合表现报告》（Performance Index）。作为衡量头部移动广告媒体渠道的基准报告，该报告在今年迎来十周年里程碑。本次报告基于来自全球超过 39,000 款应用的 162 亿次付费激活，以及 96 亿次再营销转化数据，勾勒出了一个竞争日益白热化、广告预算愈发向头部平台集中的移动生态。报告显示，...

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