洽洽食品：电商渠道定位品牌传播阵地

中金财经2025-12-01

证券之星消息，洽洽食品(002557)11月30日在投资者关系平台上答复投资者关心的问题。投资者提问：公司今年重视电商线上销售渠道，包括拼多多、抖音都有矩阵布局，公司如何看待电商销售渠道在大盘的营收占比比例，电商渠道的战略规划是什么，有没有规划线上占比要提高到什么比例水平?比如30%。泡泡玛特的王宁对线上渠道认为应该参考:国内线上零售总额/社会消费品零售总额，比如目前国内电商占比数据接近30%，...

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