开源证券：情绪消费时代关注高端黄金和时尚黄金品牌

第一财经12-04 08:22

开源证券指出，黄金珠宝行业核心逻辑已发生深刻变化：金价高涨、婚庆下滑，传统渠道品牌竞争力削弱，同时情绪消费兴起叠加社媒传播助力，部分具备差异化产品力和消费者洞察力的新兴产品型品牌崛起，在爆款打造、终端销售和加盟商开店等多维度验证竞争优势，品牌势能亦持续提升。建议关注高端中式黄金和年轻时尚黄金等细分赛道机会，看好具备差异化产品力和消费者洞察力的黄金珠宝品牌。全文如下从保值到颜值，再到情绪价值——行业...

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开源证券：情绪消费时代 关注高端黄金和时尚黄金品牌

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开源证券：情绪消费时代关注高端黄金和时尚黄金品牌