2025年中国个人冰雪装备行业产品现状滑雪服是主要细分品类，销售占比超过53%【组图】

前瞻产业研究院11-28

行业主要上市公司：三夫户外(002780.SZ);探路者(300005.SZ);安踏(02020.HK);英派斯(002899.SZ);舒华体育(605299.SH);信隆健康(002105.SZ);华立科技(301011.SZ)等本文核心数据：市场规模;冰雪装备细分品类概况个人冰雪装备包含多种细分产品，以滑雪运动为例，包括滑雪服、滑雪板、滑雪镜、滑雪护具、滑雪手套、滑雪鞋、滑雪头盔等。在滑雪服...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251128173721a4c01cfc&s=b><strong>前瞻产业研究院</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>行业主要上市公司：三夫户外(002780.SZ);探路者(300005.SZ);安踏(02020.HK);英派斯(002899.SZ);舒华体育(605299.SH);信隆健康(002105.SZ);华立科技(301011.SZ)等本文核心数据：市场规模;冰雪装备细分品类概况个人冰雪装备包含多种细分产品，以滑雪运动为例，包括滑雪服、滑雪板、滑雪镜、滑雪护具、滑雪手套、滑雪鞋、滑雪头盔等。在滑雪服...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251128173721a4c01cfc&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2488822045.USD","symbol_name":"ALLIANZ CHINA HEALTHY LIVING \"AT\" (USD) 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[Photos]","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"82020":0.6,"02020":1,"ANPDY":0.6},"content_text":"行业主要上市公司：三夫户外(002780.SZ);探路者(300005.SZ);安踏(02020.HK);英派斯(002899.SZ);舒华体育(605299.SH);信隆健康(002105.SZ);华立科技(301011.SZ)等本文核心数据：市场规模;冰雪装备细分品类概况个人冰雪装备包含多种细分产品，以滑雪运动为例，包括滑雪服、滑雪板、滑雪镜、滑雪护具、滑雪手套、滑雪鞋、滑雪头盔等。在滑雪服市场，国产品牌凭借更高的性价比、快速迭代的时尚设计以及对本土消费者偏好的精准把握，在销量上已占据主导地位。尤其在入门级和大众市场，国产滑雪服提供了丰富的选择，并融入了“国潮”等时尚元素以满足年轻消费者的需求。然而，在代表技术壁垒和品牌价值的高端市场，国际知名品牌依然凭借其深厚的历史积淀、顶尖的面料科技和稳固的专业形象，保持着强大的竞争力。作为行业核心品类的滑雪板，目前市场份额仍由Atomic、Burton、Salomon等国际头部品牌主导。这主要源于它们在材料科学、制造工艺以及长期积累的性能口碑方面的优势。国产品牌正通过持续的研发投入和技术创新努力追赶，例如在部分国际赛事中已出现了采用航空级碳纤维等先进材料的国产滑雪板。滑雪服是主要细分品类当前在滑雪运动上主要的产品是滑雪服和滑雪板。根据巨量云图发布的信息，2024年抖音滑雪运动用品TOP10品类市场份额：滑雪服、滑雪板、滑雪眼镜为TOP3品类，市场份额占比分别为53.6%、15.7%、6.0%，其余品类市场份额均低于5%。滑雪板市场规模约为13.1亿元当前中国滑雪板市场呈现出政策与需求双轮驱动的增长态势，冬奥会的长期效应与 “三亿人参与冰雪运动”等政策引导，叠加滑雪场地设施的扩容，持续释放市场潜力。产品结构上，单板因契合年轻消费群体对个性化运动体验的追求而更受青睐，双板需求则集中于专业竞技领域，儿童专用滑雪板成为新兴增长点。参考巨量云图发布的个人冰雪装备销售结构，初步测算2024年中国滑雪板市场规模约为13.1亿元。注：中国滑雪板市场规模=中国个人冰雪装备市场规模*滑雪板销售占比滑雪服市场规模约为44.9亿元当前中国滑雪服市场在政策引导与消费升级的双重驱动下持续扩容，呈现出功能与美学深度融合、本土品牌加速崛起的多元格局。从竞争态势看，国际品牌凭借长期积累的技术口碑与高端定位占据市场头部，而本土品牌通过攻克面料与工艺难关，逐步在大众市场形成优势，部分品牌还依托赛事合作强化专业形象。对于滑雪入门者而言，滑雪服是首要的消费品类，与租赁滑雪板不同的消费观念，更多消费者在入门阶段购置滑雪服。从消费比例来看，滑雪服的销售占比较高，初步测算2024年中国滑雪服市场规模约为44.9亿元。注：中国滑雪服市场规模=中国个人冰雪装备市场规模*滑雪服销售占比滑雪服市场规模约为0.8亿元中国滑雪镜市场在政策与消费的双重推动下，呈现出蓬勃发展的态势。在竞争格局方面，国际品牌凭借其先进的光学技术和多年的品牌沉淀，在高端市场占据一定优势，它们通过渠道下沉策略，加速渗透二三四线城市。而本土品牌也毫不逊色，凭借性价比优势和针对亚洲人脸型的本土化设计，迅速在大众市场中崛起，与国际品牌形成了激烈的竞争。初步测算2024年中国滑雪镜市场规模约为0.8亿元。注：中国滑雪镜市场规模=中国个人冰雪装备市场规模*滑雪服销售占比","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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2025年中国个人冰雪装备行业产品现状 滑雪服是主要细分品类，销售占比超过53%【组图】

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2025年中国个人冰雪装备行业产品现状滑雪服是主要细分品类，销售占比超过53%【组图】