日常消费行业：《增强消费品供需适配性方案》出台看好大健康、新兴渠道的优质供给

中金公司11-27

行业动态行业近况工业和信息化部等六部门制定了《关于增强消费品供需适配性进一步促进消费的实施方案》。消费品供给端优化结构，至2027 年形成3 个万亿元级消费领域和10 个千亿元级消费热点。评论本方案重点围绕新技术模式创新、扩大新型产品供给、满足多元人群需求展开。需求端提及婴童、学生、年轻人、适老化多元细分需求，供给端强调扩大绿色、农村消费品、休闲及运动、健康产品、兴趣消费的迭代及创新。具体来看：1...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251127080640a4bcb60a&s=b><strong>中金公司</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>行业动态行业近况工业和信息化部等六部门制定了《关于增强消费品供需适配性进一步促进消费的实施方案》。消费品供给端优化结构，至2027 年形成3 个万亿元级消费领域和10 个千亿元级消费热点。评论本方案重点围绕新技术模式创新、扩大新型产品供给、满足多元人群需求展开。需求端提及婴童、学生、年轻人、适老化多元细分需求，供给端强调扩大绿色、农村消费品、休闲及运动、健康产品、兴趣消费的迭代及创新。具体来看：1...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251127080640a4bcb60a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B0169L03.USD","symbol_name":"FSSA ASIA FOCUS FUND \"I\" (USD) 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个千亿元级消费热点。评论本方案重点围绕新技术模式创新、扩大新型产品供给、满足多元人群需求展开。需求端提及婴童、学生、年轻人、适老化多元细分需求，供给端强调扩大绿色、农村消费品、休闲及运动、健康产品、兴趣消费的迭代及创新。具体来看：1）扩大特色和新型产品供给。主要提及绿色产品、农村消费品、休闲和运动产品、健康产品、兴趣消费的升级迭代和创新。2）匹配多元人群需求。主要提及婴童产品、学生产品、时尚“潮品”、适老化产品的多元细分需求。3）新技术新模式创新应用。加快布局新领域新赛道，并通过推广柔性生产、人工智能等新技术方式重构供给端，匹配个性化需求。4）培育新场景新业态。如有序发展平台消费（如直播电商、即时零售等）。5）政策端加强市场秩序维护。加强老年人、婴童、学生等重点人群和重点领域产品强制性国家标准制修订。我们认为本方案延续强调理顺体制机制和增加优质供给的方向，供给侧促消费对总量消费可能带来边际拉动，对相关细分领域的影响相对更清晰。对必选消费品来讲，有望利好：1）大健康产品：包括保健品、健康食品等。2）新兴渠道受益的供应链平台及上游企业，如零食量贩、会员商超、即时零售、直播电商渠道等。3）加强市场秩序维护背景下利好食品安全管控严格的上市公司。4）整体板块估值抬升。估值与建议维持个股盈利预测及目标价。推荐组合：A股酒类：贵州茅台、山西汾酒、古井贡酒、泸州老窖、五粮液、今世缘、燕京啤酒；A股非酒：安井、盐津铺子、西麦、新乳业、伊利、东鹏饮料、千禾、海天、汤臣倍健、三全食品；H股：珍酒李渡、古茗、卫龙、康师傅、统一、华润啤酒、农夫山泉、蒙牛、青啤H。风险需求回暖慢于预期，原材料价格波动，子板块市场竞争加剧。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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日常消费行业：《增强消费品供需适配性方案》出台 看好大健康、新兴渠道的优质供给

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日常消费行业：《增强消费品供需适配性方案》出台看好大健康、新兴渠道的优质供给