懋源拿下松榆里地块，中海新城乐了

进深11-25

北京进深严明会11月25日，北京土拍，朝阳松榆里地块，遭到7家房企轮番争抢，最后经过172轮轮番竞价，懋源笑到最后，以50.24亿，18.21%溢价率摘得。一方面，松榆里地块作为东三环旁稀缺的纯住宅用地，吸引了懋源、首开、金隅等7家房企激烈角逐，最终懋源以18.21%的高溢价率拿下地块，楼面价达6.2万元/㎡，如此高的拿地成本意味着未来项目定价势必走高，而中海新城提前退出，规避了高溢价拿地的成本...

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严明会11月25日，北京土拍，朝阳松榆里地块，遭到7家房企轮番争抢，最后经过172轮轮番竞价，懋源笑到最后，以50.24亿，18.21%溢价率摘得。一方面，松榆里地块作为东三环旁稀缺的纯住宅用地，吸引了懋源、首开、金隅等7家房企激烈角逐，最终懋源以18.21%的高溢价率拿下地块，楼面价达6.2万元/㎡，如此高的拿地成本意味着未来项目定价势必走高，而中海新城提前退出，规避了高溢价拿地的成本风险与市场竞争压力。另一方面，松榆里地块作为板块内近10年罕见的大规模住宅项目，懋源的入驻与高端产品打造计划，将进一步激活东三环潘家园板块的居住价值，带动区域楼市热度攀升，这对于中海新城在周边的潜在布局或已落地项目而言，无疑是板块价值提升的利好，也让其得以坐享区域发展的红利。该地块距离中海时光之境直线距离约4km，这是“朝阳三子”中位于朝阳小红门板块的项目，也是中海新城迈入朝阳区的标志性项目之一。项目规划7栋9-18F住宅楼，搭配大面积落地窗与玫瑰金金属边框的外立面，还通过全南向内嵌式阳台、全北向设备阳台等设计，让得房率达到95%-108%。项目主打105-155平方米三至四居的刚改户型，销售指导价8万元/平方米。中海时光之境的开发主体关联中海企业发展集团有限公司（简称中海地产），实际操盘公司为中海新城，具体负责该项目的项目公司是北京新鑫兴业房地产开发有限公司。这一项目公司是中海为推进朝阳“酒仙桥+小红门+十八里店”组合地块开发，于2024年11月初在朝阳专门注册成立的，由中海新城总经理张欣出任项目公司总经理。而作为央企背景的中海地产，是项目的核心开发依托，其拿下小红门相关地块后打造了中海时光之境，以此参与朝阳三环小红门区域的改造更新，助力该区域生态居住区价值重塑。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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