新消费行业框架分析：星星之火灿若星辰

中邮证券11-28

新消费：何为新消费？新消费最初是一级市场用词，这两年概念逐渐出圈。新消费新在哪里？我们认为：1）新需求：既有新人群如Z世代的情绪消费需求、国潮文化需求，也有旧人群的新需求，从“杠杆驱动型消费”转向“收入驱动型消费”，量入为出，回归理性。2）新供给：中国制造下提供了超强供应链、互联网时代重塑了商业模式和效率。但本质并没有发生改变，依旧是需求、供给及行业痛点的解决。新的需求：星星之火汇聚成光。无论是...

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新消费行业框架分析：星星之火 灿若星辰

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新消费行业框架分析：星星之火灿若星辰