桂发祥：推出文创IP联名款休闲产品

证券之星2025-11-28

证券之星消息，桂发祥(002820)11月27日在投资者关系平台上答复投资者关心的问题。

投资者提问：贵公司是否有和潮流潮玩等合作的计划，将麻花产品做些创新，做成麻花公仔，即好看，好玩，又能吃，改良配方，口味更加适应年轻人的喜好，将麻花做成麻花潮流小公仔，做成文具，做成适应年轻人的新销售习惯的产品！

桂发祥回复：您好，感谢您的关注和建议，公司持续在品牌营销、产品研发等方面，融合天津城市文化，迎合年轻人消费需求推进品牌年轻化策略，包括品牌跨界联名、赞助校园赛事、开展研学活动等，推出文创、IP联名款系列休闲类产品，吸引年轻消费群体。谢谢！

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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