揭秘蜜雪冰城4元柠檬水背后的产业链

每日经济新闻11-22

深秋时节，重庆潼南及周32万亩柠檬进入采收季。从采摘到外销，潼南柠檬现已成长为近百亿的产业，预计2025年总产量达35万吨，综合产值突破90亿元。这波逆袭的背后，藏着一位关键推手——雪王。　　“出道”12年，蜜雪冰城的冰鲜柠檬水以4元的平价打通大众消费门槛。2025年前十个月，冰鲜柠檬水销量已超15亿杯。几年间，蜜雪冰城与潼南柠檬基地合作，为种植户带来长期订单的同时，持续提供科学种植方法和技术指导...

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