低度新品未来将如何培育？舍得酒业：围绕“新理念+新场景+新模式”，探索白酒新消费

酒业内参11-19

新浪财经“酒价内参”重磅上线知名白酒真实市场价尽在掌握　　11月12日，舍得酒业召开2025年第三季度业绩说明会。　　被问及8月份推出的29度舍得自在低度新品未来将如何培育？总裁唐珲表示，舍得自在产品在上市初期以线上渠道为主，采用传统快消品的种草链路，从而快速验证目标人群、定价及消费者沟通效果。该产品定位于“悦己”“自在”情绪和松弛社交氛围，满足商务轻社交、好友小聚，居家独酌、冰饮等多元场景...

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