【国泰海通美护】大盘平稳，国货领先、高端改善——2025年双十一点评

猛哥看商业11-16

核心观点导读：双十一稳健双位数增长，即时零售亮眼、全链路打通为趋势，美妆品类稳健增长，天猫高端国际品牌排名回暖、抖音头部国货维持领先，若羽臣、上美表现亮眼。双十一稳健双位数增长，即时零售增长亮眼、一站式打通全链路为趋势。据星图数据，在双十一周期进一步延长下，2025年双十一全网GMV为16950亿对比2024年双十一增长14%，其中综合电商、即时零售、社区团购GMV16191、670、90亿元同比...

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