广百股份：布局盲盒经济开发广百熊IP

证券之星2025-11-20

证券之星消息，广百股份(002187)11月20日在投资者关系平台上答复投资者关心的问题。

投资者提问：请董秘详细介绍一下“盲盒经济”下涉及的广百相关IP产品及销售情况，谢谢！

广百股份回复：您好！公司积极布局盲盒经济，结合旗下品牌特色，自主开发核心IP“广百熊”“新新小姐”，助推品牌新发展，进一步拥抱Z世代消费新趋势。结合主题营销节点，在“粤光宝盒·广百之夜+”期间打造了文创冰激凌等广百熊文创产品，引进广东省博物馆文创盲盒。下阶段，将持续推进商旅文跨界资源融合，积极探索更多跨界合作机会。感谢您的关注！

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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