VR头显市场分化：巨头押注小众赛道的深层逻辑

XR控11-14

根据 IDC 报告显示，2024 年 XR 头显市场呈现鲜明两极：苹果以3500 美元高价售出约 40 万台Vision Pro，而 Meta 凭借亲民价格实现560万台出货量。与全球 12 亿部智能手机出货相比，头显仍属小众，但科技巨头已在此展开未来之争。高端头显（售价超1000美元）预计 2025 年市场份额仍不足 6%，却成为 Meta、苹果、三星等企业布局下一代计算平台的关键落子。行业共识...

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