海通国际：双11宠物板块亮眼关注高增品牌

智通财经网2025-11-13

智通财经APP获悉，海通国际发布研报称，参考星图数据统计数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。双十一线上平台积极布局，其中，根据久谦中台发布的《双十一大促首阶段分析》，天猫在宠物销售中的占比高达64%，双11第一阶段日均销售额/9月日均销售额高达280%。值得关注的是，天猫双11宠物恩格尔系数三年下降2.93%，意味着宠物消费越来越丰富；高端...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2583505165?lang=zh_CN&edition=full","thumbnail":"https://img.zhitongcaijing.com/image/20251113/20251113170142_88406.png?x-oss-process=image/format,jpg/quality,Q_80/resize,w_250","is_english":false,"pubTime":"2025-11-13 17:03","share_image_url":"https://static.laohu8.com/6ca2dcdccfa2217fb20a0351f4efe814","id":"2583505165","market":"fut","top_or_hot":-1,"title":"海通国际：双11宠物板块亮眼 关注高增品牌","media":"智通财经网","content":"<div>\n<p>智通财经APP获悉，海通国际发布研报称，参考星图数据统计数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。双十一线上平台积极布局，其中，根据久谦中台发布的《双十一大促首阶段分析》，天猫在宠物销售中的占比高达64%，双11第一阶段日均销售额/9月日均销售额高达280%。值得关注的是，天猫双11宠物恩格尔系数三年下降2.93%，意味着宠物消费越来越丰富；高端...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1368824.html\">网页链接</a>\n\n</div>\n","source":"highlight_zhitongcaijin","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>海通国际：双11宠物板块亮眼 关注高增品牌</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n海通国际：双11宠物板块亮眼 关注高增品牌\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-13 17:03 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/1368824.html><strong>智通财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，海通国际发布研报称，参考星图数据统计数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。双十一线上平台积极布局，其中，根据久谦中台发布的《双十一大促首阶段分析》，天猫在宠物销售中的占比高达64%，双11第一阶段日均销售额/9月日均销售额高达280%。值得关注的是，天猫双11宠物恩格尔系数三年下降2.93%，意味着宠物消费越来越丰富；高端...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1368824.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0164865239.USD","symbol_name":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1368824.html","article_id":"2583505165","we_media_id":null,"thumbnails":["https://img.zhitongcaijing.com/image/20251113/20251113170142_88406.png?x-oss-process=image/format,jpg/quality,Q_80/resize,w_250"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2583505165","pubTimestamp":1763024607,"columns":[],"sourceInfo":{"source_id":"highlight_zhitongcaijin","name":"智通财经网"},"weMediaInfo":null,"summary":"参考星图数据统计数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。","collect":0,"end_time":0,"defaultTopTitle":"zhitongcaijing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89988":"阿里巴巴-WR","300673":"佩蒂股份","301498":"乖宝宠物","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU0823041008.USD":"AMUNDI FUNDS EMERGING WORLD EQUITY \"A2\" (USD) ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0165289439.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AC\" ACC","LU0149534421.HKD":"SCHRODER ISF HONG KONG EQ \"A\" ACC","LU0823038988.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) ACC","LU0287142896.SGD":"Fidelity China Focus A-SGD","HBBD.SI":"Alibaba HK SDR 5to1","LU1316542783.SGD":"Janus Henderson Horizon Global Technology Leaders A2 SGD","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU1196710864.SGD":"Schroder ISF Emerging Markets Multi-Asset A Dis SGD-H","LU0823039010.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) INC","SG9999001689.USD":"施罗德亚洲成长股票","LU0396098781.USD":"ALLIANZ CHINA MULTI INCOME PLUS \"AT\" (USD) ACC","SG9999000327.SGD":"Schroder Asian Growth A Dis SGD","LU0608807433.USD":"TEMPLETON EMERGING MARKETS DYNAMIC INCOME \"A\" (USD) ACC","BK4531":"中概回港概念","BK1591":"就地过年概念","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","LU0873338254.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (USD) INC","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0293314216.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"A\" (USD) ACC","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0106259558.USD":"SCHRODER ISF ASIAN OPPORTUNITIES \"A\" ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","SG9999004220.SGD":"Nikko AM Shenton Asia Dividend Equity Fund  SGD","LU2097829019.USD":"AZ EQUITY - BORLETTI GLOBAL LIFESTYLE \"AI\" (USD) ACC","BK4575":"芯片概念","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","002891":"中宠股份","LU0608807946.USD":"TEMPLETON EMERGING MARKETS DYNAMIC INCOME \"A\" Q (USD) INC","LU2148611432.USD":"AZ ALLOCATION BALANCED BRAVE \"AAZ\" (USDHDG) ACC","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0737861772.HKD":"FIDELITY EMERGING ASIA \"A \" (HKD) ACC","LU0516423091.SGD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (SGD) ACC","LU0589944569.HKD":"ALLIANZ EMERGING ASIA EQUITY \"AT\" (HKD) ACC"},"translate_title":"Haitong International: Double 11 pet sector is eye-catching, focusing on high-growth brands","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"300673":1,"301498":1,"ALBmain":0.6,"HBBD.SI":0.6,"002891":1},"content_text":"智通财经APP获悉，海通国际发布研报称，参考星图数据统计数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。双十一线上平台积极布局，其中，根据久谦中台发布的《双十一大促首阶段分析》，天猫在宠物销售中的占比高达64%，双11第一阶段日均销售额/9月日均销售额高达280%。值得关注的是，天猫双11宠物恩格尔系数三年下降2.93%，意味着宠物消费越来越丰富；高端新工艺宠物食品连续三年占比提升，消费升级趋势明朗。海通国际主要观点如下：宠物消费保持较快发展参考星图数据，2025年双11综合电商平台宠物板块实现94亿元销售额，相比2024年双11提升59%。京东超市平台双11(10月9日0点-11月11日24点)实现了成交新用户同比增长25%。什么值得买平台双11的宠物消费保持增长，其中宠物服饰GMV同比增长42%，洗护美容增长32.93%。抖音电商双11联合多品类领航员品牌，在萌主总动员活动期间(10.20-10.27)引航类目增长，并通过创新直播内容带来超200%的生意爆发。线上平台积极布局，淘天占比大根据久谦中台发布的《双十一大促首阶段分析》，天猫在宠物销售中的占比高达64%，双11第一阶段日均销售额/9月日均销售额高达280%。天猫平台在2021年将宠物升级为天猫一级类目，行业连续四年保持双位数增长，平台年交易规模突破500亿元，购买用户超1亿，稳居市场第一，地位较为稳固。京东和抖音分别占比21%和14%。国产品牌排名持续跃升，部分上市公司品牌表现突出据星图数据，双11天猫、抖音渠道TOP5全部为国产品牌，其中乖宝宠物的麦富迪和弗列加特均进入前5。京东渠道，皇家和麦富迪位列犬/猫干粮榜单的第1和第2；此外，中宠股份的领先在京东的翻倍高增榜上，位列猫狗食品的双第1，表现突出。宠物消费升级，精细化趋势明显海通国际认为，宠物在人们生活中的角色发生了根本变化：从工具属性的动物逐步转变为家庭成员，成为消费者情感慰藉和精神寄托的重要存在。这种认知上的转变，直接推动了更高频次、更高品质、更情感化的消费行为。天猫双11宠物恩格尔系数(宠物食品支出/宠物消费总支出)三年下降2.93%，意味着宠物消费越来越丰富；高端新工艺宠物食品(如烘焙粮、风干粮等)连续三年占比提升，消费升级趋势明朗。宠物健康消费朝精细化发展。天猫平台上有近50000种宠物保健品，覆盖美毛、情绪安抚等16种功能。投资建议我国宠物行业保持较快增长，国产品牌持续崛起。国产品牌积极推进产品研发创新，市场竞争力不断增强，市占率有望持续提升。建议关注标的：中宠股份(002891.SZ)、乖宝宠物(301498.SZ)、佩蒂股份(300673.SZ)。风险提示原材料价格大幅上涨；国内市场竞争加剧；宠物食品安全事件。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2583505165","isCrawlerRequest":true}

海通国际：双11宠物板块亮眼 关注高增品牌

精彩评论

海通国际：双11宠物板块亮眼关注高增品牌