“总裁”帮你亲测家电！海尔京东《乘风破浪的总裁》直播出圈

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4位海尔高管、5大创新互动、全网曝光3000万——这场直播不仅引爆了销量，也颠覆品牌与用户的交互逻辑。11月11日晚，在海尔×京东《双11乘风破浪的总裁》直播过程中，北京京东MALL变身闪光灯交织的“红毯秀场”——由海尔冰箱、卡萨帝厨电、海尔电视、海尔空调四大品类组成的“总裁天团”空降现场，通过趣味竞猜、方言带货、产品实测等一系列创新互动，让传统家电促销焕发新活力。在这场打破传统营销模式的直播“...

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