京东对外卖业务的表述要点（业绩会&callback）

卓哥投研笔记2025-11-14

我之前一篇文章大摩：京东，凛冬将至为什么还没有被删？不是京东没有投诉我，京东已经投诉我两次了哈，第一次投诉是当天晚上8点半，但投诉第二天早上10点就被微信团队否了。否了之后，京东又接着投诉，目前投诉结果未知。所以这一篇文章我将站在京东立场，为京东站台。以下为京东业绩会和callback中对外卖的表述要点：1.外卖Q3亏损相对于Q2是收窄的，新业务Q3亏损金额环比扩大主要因为京喜和国际业务，而非外卖...

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正直的人
2025-11-14
正直的人
所以继续大跌，投入不停，市场又担心打不赢，大概率也不可能扭亏为盈，最后还得关

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href=\"https://laohu8.com/S/JD\">京东</a>，凛冬将至为什么还没有被删？不是京东没有投诉我，京东已经投诉我两次了哈，第一次投诉是当天晚上8点半，但投诉第二天早上10点就被微信团队否了。否了之后，京东又接着投诉，目前投诉结果未知。</p><p>所以这一篇文章我将站在京东立场，为京东站台。以下为京东业绩会和callback中对外卖的表述要点：</p><p>1.外卖Q3亏损相对于Q2是收窄的，新业务Q3亏损金额环比扩大主要因为京喜和国际业务，而非外卖。</p><p>2.补贴相对理性，业绩会上管理层表述原文是“尽管面临行业内的激烈竞争，公司在刚刚过去的第三季度仍然保持着相对理性的态度。”这句话三个重点词，“仍然”、“相对”、“理性”。（卓哥呼吁：麻烦袋鼠和蓝猫也保持理性。）</p><p>3.UE亏损（单均亏损）也在收窄，但GMV实现了双位数增长，说的是环比。卓哥：管理层没有谈市占率，也没有必要谈市占率，咱自己跟自己比每个季度有进步就行。</p><p>4.外卖和闪购是一盘棋，目前重心在外卖。</p><p>5.Q4继续追求单量增长（继续？）、UE改善，Q4整体投入预计环比Q3减少，但也要看竞争强弱。卓哥理解：不好战，也不怕战。</p><p>6.外卖与主站电商的协同效应？上个季度的交叉销售是40%（外卖用户在电商有下过单），这个季度是50%。（卓哥理解：相比之下，蓝猫双十一的1亿单交叉销售就有些平淡了，日均交叉销售也就400多万单，相比日均2-3亿的电商总订单，也就2%的提升。）</p><p>7.继续追求单量增长，释放外卖业务规模效应，提升UE，最终使外卖成为一个可以独立生存的业务。（卓哥理解：外卖未来要实现盈亏平衡才行）</p><p>这篇应该不会被删，要删也是蓝猫或者袋鼠要我删。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251114020126674v152c3u7y6abqzs\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n京东对外卖业务的表述要点（业绩会&callback）\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-14 01:41 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251114020127a6f793ec&s=b><strong>卓哥投研笔记</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>我之前一篇文章大摩：京东，凛冬将至为什么还没有被删？不是京东没有投诉我，京东已经投诉我两次了哈，第一次投诉是当天晚上8点半，但投诉第二天早上10点就被微信团队否了。否了之后，京东又接着投诉，目前投诉结果未知。所以这一篇文章我将站在京东立场，为京东站台。以下为京东业绩会和callback中对外卖的表述要点：1.外卖Q3亏损相对于Q2是收窄的，新业务Q3亏损金额环比扩大主要因为京喜和国际业务，而非外卖...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251114020127a6f793ec&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) 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INC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251114020127a6f793ec&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2583136885","content_text":"我之前一篇文章大摩：京东，凛冬将至为什么还没有被删？不是京东没有投诉我，京东已经投诉我两次了哈，第一次投诉是当天晚上8点半，但投诉第二天早上10点就被微信团队否了。否了之后，京东又接着投诉，目前投诉结果未知。所以这一篇文章我将站在京东立场，为京东站台。以下为京东业绩会和callback中对外卖的表述要点：1.外卖Q3亏损相对于Q2是收窄的，新业务Q3亏损金额环比扩大主要因为京喜和国际业务，而非外卖。2.补贴相对理性，业绩会上管理层表述原文是“尽管面临行业内的激烈竞争，公司在刚刚过去的第三季度仍然保持着相对理性的态度。”这句话三个重点词，“仍然”、“相对”、“理性”。（卓哥呼吁：麻烦袋鼠和蓝猫也保持理性。）3.UE亏损（单均亏损）也在收窄，但GMV实现了双位数增长，说的是环比。卓哥：管理层没有谈市占率，也没有必要谈市占率，咱自己跟自己比每个季度有进步就行。4.外卖和闪购是一盘棋，目前重心在外卖。5.Q4继续追求单量增长（继续？）、UE改善，Q4整体投入预计环比Q3减少，但也要看竞争强弱。卓哥理解：不好战，也不怕战。6.外卖与主站电商的协同效应？上个季度的交叉销售是40%（外卖用户在电商有下过单），这个季度是50%。（卓哥理解：相比之下，蓝猫双十一的1亿单交叉销售就有些平淡了，日均交叉销售也就400多万单，相比日均2-3亿的电商总订单，也就2%的提升。）7.继续追求单量增长，释放外卖业务规模效应，提升UE，最终使外卖成为一个可以独立生存的业务。（卓哥理解：外卖未来要实现盈亏平衡才行）这篇应该不会被删，要删也是蓝猫或者袋鼠要我删。","news_type":1,"symbols_score_info":{"89618":0.6,"09618":1.5,"JD":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":1,"commentSize":1,"repostSize":1,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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