综述｜中国新能源车试水日本“国民车”市场

新华社新闻11-11

新华社东京11月11日电综述｜中国新能源车试水日本“国民车”市场新华社记者钱铮在刚刚结束的2025年日本移动出行展上，中国车企推出十余款新车型，受到业界和媒体关注。业界专家指出，在日本消费者对纯电动汽车接受度还不高的背景下，中国车企开拓日本市场的探索有望助力日本纯电动汽车普及。日本移动出行展由此前的东京车展更名而来，今年是第二届。本届展会于10月30日至11月9日举行，以“一起去探寻令人心潮澎湃的...

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3等乘用车，以及全球首发的纯电小型卡车T35、纯电大型巴士K8等商用车。其中，专为日本市场设计的海獭由于瞄准号称日本“国民车”的轻型车市场，在业界引起不小震动。瑞穗银行商务解决方案部主任研究员、汽车问题专家汤进说，比亚迪发布海獭瞄准近170万辆体量的轻型车市场，而这正是日本乘用车的主流市场，外国车企将直接面对强大的本土对手。不过他预测，这款计划2026年上市的小车续航距离应能超过300公里，约是其对标的日产樱花2倍，而售价有望比樱花低20%至30%。这对日本消费者还是有吸引力的。从本次车展也能看出，中国新能源车对日本车企的“刺激”效应正在发酵。本田技研工业公司在本次展会推出6款纯电动汽车，其中已于9月份上市的N-ONE e:主打轻型车市场；日产推出了外加车载太阳能电池板的樱花，提升续航里程来对标比亚迪等公司的产品；铃木公司展出了计划2026财年投入市场的纯电轻型车Vision e-Sky。铃木公司社长铃木俊宏对日本媒体表示，海獭进入日本市场将成为轻型纯电动汽车普及的刺激因素，铃木也将稳步推进轻型纯电动汽车的研发和上市计划。比亚迪自2023年初进军日本乘用车市场以来，备受日本业界关注。汤进表示，外国车企借纯电动汽车闯荡日本市场，需要跨越两道门槛：一是日本消费者对本国品牌忠诚度较高，二是燃油车依然主导市场。2024年日本新车销售中，纯电动和插电混动总共只占2.6%，预计2025年能达到3.5%至3.6%的水平，仍有较大拓展空间。比亚迪日本公司在接受记者书面采访时表示，比亚迪用贴合日本消费者需求和商业习惯的方式开拓日本市场。例如，针对日本消费者对轻型车和混合动力的旺盛需求，比亚迪正在推进将DM-i插电式混动车型和纯电动轻型车引进日本市场。在销售渠道方面，截至今年10月，比亚迪在日本已开设逾60家门店，计划年底前扩展至80多家。在配套服务方面，比亚迪在日本兼容现有充电网络，并在经销店持续增设快充设施，提升客户使用便利性。据悉，吉利旗下的电动汽车品牌极氪也正准备通过代理的方式开拓日本市场。汤进表示，日本供应商通过长期基础研究在材料、设备和部件等领域积累了丰富经验，中日两国在这些领域互补。在中国电动汽车走向世界的道路上，中日双方可以通过技术合作、资本合作、海外合作等形式取长补短，实现双赢。（完）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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