开源证券-传媒行业周报：坚定布局游戏、AI漫剧及AI广告-251109

新浪财经11-09

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！（来源：研报虎）头部手游出海延续优异表现，老游运营及新游上线继续，坚定布局游戏板块根据Sensor Tower，心动公司基于旗下《Etheria: Restart》《火炬之光：无限》等多款产品的出色表现，10月全球收入环比大增30%，收入榜排名提升5位至第22，其中《火炬之光：无限》于10月11日推出的全新SS10赛季“叠界”...

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Thinking，其原生掌握“边思考，边使用工具”能力，在人类最后的考试、自主网络浏览能力、复杂信息收集推理等多项基准测试中表现达到SOTA；11月7日，腾讯云宣布腾讯优图实验室自研的AI搜索算法D-Search（Discourse）在AI搜索智能体领域的国际权威榜单Mind2Web2上拿下全球第1。我们认为，全球科技巨头加码AI算力基础设施投入，或继续拉动算力产业链各环节需求，并持续助力大模型及AI应用性能提升，而国产模型/Agent能力的迭代，或加速AI应用商业化，建议继续布局高景气AI应用赛道：（1）AI漫剧：供需持续共振，AI视频生成工具加速漫剧产能释放，积极布局拥有流量、IP、AI生成工具优势的平台/内容/技术方，重点推荐哔哩哔哩、快手、阅文集团，受益标的包括捷成股份、中文在线等；（2）AI广告：Applovin、Unity、蓝色光标等近期财报再次验证AI广告市场快速增长及AI赋能广告业务提效和盈利能力提升，重点推荐汇量科技、引力传媒，受益标的包括蓝色光标、易点天下等。风险提示：新游戏流水低于预期，AI漫剧、AI广告市场规模增长低于预期等。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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