新能源车均价创6年新低，价格战“寒气”侵蚀供应链

36氪2025-11-08

“透视图”是36氪新推出的轻量化数据图文栏目——以数据透视趋势，以图片呈现要点。"Talk is Cheap. Show me the data."作者丨徐蔡钰今年，中国汽车行业价格战，寒气越发深入。36氪制图2025年9月，新能源汽车销售均价下滑至15.8万元，为2019年后首次跌破16万元价位线。激烈竞争使得市场竞争变形，理想、小鹏等新能源品牌虽然销量上涨，但利润难爬升；比亚迪、丰田、大众等...

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Show me the data.\"作者丨徐蔡钰今年，中国汽车行业价格战，寒气越发深入。36氪制图2025年9月，新能源汽车销售均价下滑至15.8万元，为2019年后首次跌破16万元价位线。激烈竞争使得市场竞争变形，理想、小鹏等新能源品牌虽然销量上涨，但利润难爬升；比亚迪、丰田、大众等...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251108090549a491889c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"KRKR","symbol_name":"36氪","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251108090549a491889c&s=b","article_id":"2581868555","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251108090549a491889c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2581868555","pubTimestamp":1762563729,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"36氪制图2025年9月，新能源汽车销售均价下滑至15.8万元，为2019年后首次跌破16万元价位线。36氪制图为控制成本，整车厂普遍要求供应商协同降本，并显著延长付款周期。价格战压力深入汽车供应链，但其中悲欢各不相同。36氪制图当价格战从短期策略演变为常态竞争，整车厂及供应链的生存核心，都不再是简单的降价，而是需要技术驱动的成本优化，以及从“卷价格”到“卷价值”的战略重塑。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"KRKR":"36氪","BK4077":"互动媒体与服务","BK4563":"昨日强势股"},"translate_title":"The average price of new energy vehicles hit a 6-year low, and the \"cold air\" of the price war erodes the supply chain","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KRKR":0.9},"content_text":"“透视图”是36氪新推出的轻量化数据图文栏目——以数据透视趋势，以图片呈现要点。\"Talk is Cheap. 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