官宣！欧莱雅中国与阿里云达成全栈AI战略合作

阿里云11-06

今天，欧莱雅中国与阿里云达成战略合作。双方将基于阿里云全栈AI能力，对欧莱雅的智能客服、市场营销等业务的多个场景进行数智赋能。欧莱雅将基于通义千问系列模型及百炼等AI平台进行模型微调开发以及应用集成和部署。目前，欧莱雅已接入通义千问，在研发、设计等领域实现创新。欧莱雅与阿里云目前在云基础设施以及AI大模型方面已经建立深度合作。在今年举办的首届“科技大FUN颂” 美妆科技黑客松上，双方携手引领美妆...

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L 'Oreal China and Alibaba Cloud reach full-stack AI strategic cooperation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09988":0.6,"ALBmain":0.6,"LRLCY":1.5,"BABA":0.9},"content_text":"今天，欧莱雅中国与阿里云达成战略合作。双方将基于阿里云全栈AI能力，对欧莱雅的智能客服、市场营销等业务的多个场景进行数智赋能。欧莱雅将基于通义千问系列模型及百炼等AI平台进行模型微调开发以及应用集成和部署。目前，欧莱雅已接入通义千问，在研发、设计等领域实现创新。欧莱雅与阿里云目前在云基础设施以及AI大模型方面已经建立深度合作。在今年举办的首届“科技大FUN颂” 美妆科技黑客松上，双方携手引领美妆科技，激发大学生的创造力，发掘出多个基于通义千问模型打造的、具有商业应用价值的AI Agent项目。同时，为了有效提升客服满意度和响应效率，双方针对智能客服场景进行深入探索，旨在打造美妆行业标杆。此外，欧莱雅内部IT研发部门也正在探索AI在提高系统开发效率方面的能力。合作启动仪式上，欧莱雅集团全球研发、创新和科技事务副首席执行官Barbara Lavernos女士与阿里云智能集团资深副总裁、公共云事业部总裁刘伟光，以及欧莱雅集团首席信息官Etienne Bertin先生与阿里云智能集团公共云事业部副总裁、上海大区总经理解航代表双方达成合作。欧莱雅集团全球研发、创新和科技事务副首席执行官Barbara Lavernos女士表示：“美，是人类亘古不变的追求；科技，是美最强有力的伙伴。我们坚信，美的未来与科技、个性化及可持续发展密不可分。在中国，快速迭代的消费市场、精致考究的消费者等，为美妆科技提供了得天独厚的创新土壤。而欧莱雅美妆科技进程的持续进化，也离不开合作伙伴的支持。此次与阿里云的合作，正是‘协作共创’精神的最佳体现，期待共同提升消费者体验与运营效率，并引领可持续与负责任美妆科技的发展，为整个美妆行业树立全新标杆。”阿里云智能集团资深副总裁、公共云事业部总裁刘伟光表示：“美妆行业是AI技术实现大规模应用的理想场景。我们很荣幸能与全球美妆领导者欧莱雅集团达成全栈AI合作。阿里云致力于为全球企业提供领先的人工智能服务，我们期待与欧莱雅中国共同探索AI在营销内容创作、消费者情感洞察等领域的创新应用。我们相信，这次合作不仅将加速欧莱雅自身的数智化进程，也将为消费品行业的智能化转型提供一个可复制、可推广的范本。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.9","shortVersion":"4.35.9","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2581654050","isCrawlerRequest":true}