亚马逊Alexa+革新音乐体验：对话式探索让听歌更智能，直面挑战Spotify

ITBEAR科技资讯11-05

亚马逊正通过AI技术重塑音乐消费体验。本周，该公司宣布其升级版AI助手Alexa+已正式接入Amazon Music的iOS和Android应用，首批面向“Alexa+ Early Access”计划用户开放。这一创新不仅将音乐交互从指令式操作升级为自然对话，更以显著提升的歌曲探索效率（较前代提升300%）和推荐收听时长（增长近70%）展现了生成式AI在音乐领域的潜力。与传统语音助手仅能处理简单...

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rain’的歌曲出自哪部电影？”“Lana Del Rey受哪些60年代音乐人影响？”或“推荐一首既显品味又不会让年轻人觉得过时的新歌”。AI不仅能精准解答，还能根据对话上下文延伸推荐，构建沉浸式音乐探索场景。其个性化歌单生成功能尤为突出。用户仅需描述需求，如“制作一个2010年代节奏渐强、适合跑步的歌单，首曲用Nicki Minaj的歌”，系统即可综合节奏、年代、情绪和艺人偏好，生成过渡流畅的播放列表。这种“意图驱动”的推荐模式，突破了传统标签或热度算法的局限。Alexa+首次亮相于2025年2月的亚马逊硬件发布会，被定位为首批面向消费者的AI智能体工具。除音乐场景外，它还能代用户完成订餐、购物等生活任务。目前虽处于早期测试阶段，但已覆盖超百万用户，收集的反馈数据远超预期。这一动作被视为对Spotify的直接回应。此前，Spotify宣布与ChatGPT合作，允许用户通过AI创建歌单。而Amazon 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