高性价比车型主导市场，本土混动与合资转型

36氪2025-11-06

本次监测周期内，比亚迪、丰田和小米汽车分别以 1.98、1.82 和 1.70 的综合热度位列榜单前三名。图源：世研大消费指数高性价比车型主导基本盘，智能化与高阶智驾成高端市场角逐焦点从新能源汽车市场来看，持续位于榜单首位的比亚迪品牌仍然在 20 万以下新能源市场一家独大，根据官方数据显示本月销量超 38 万，同比增长 12%，其中主要得益于其海鸥 / 海豚 / 秦 PLUS 多款超性价比热门车型...

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低价不低配 \" 以及多品牌战略的持续发力。而在 20 万以上新能源市场，特斯拉、理想、小米汽车等品牌竞争激烈。其中搜索热度排名第一的小米汽车发布了首款 SUV 车型 YU7，定位 \" 家庭智能旗舰 SUV\"，对标特斯拉的 Model Y，上市 1 小时大定超 28 万台。相比 SU7 的 \" 智能驾驶 + 高性价比 \" 标签持续吸引年轻用户，YU7 的 \" 家庭 SUV\" 定位填补了品牌的产品矩阵空白，二者形成 \" 轿车 +SUV\" 的双爆款组合，覆盖了更广泛的用户群体。而特斯拉在海外推出无人驾驶出租车 Robotaxi 服务，标志着其在自动驾驶商业化方面迈出了实质性的一步，并持续强化 FSD（完全自动驾驶）在中国的本土化适配，力求在高端智能电动车市场保持技术领先。存量竞争加剧下本土品牌押注混动市场和出口，合资品牌加速电动转型随着中国汽车市场逐步进入 \" 存量竞争 + 换购主导 \" 的新阶段，消费分层与品牌定位的精准度成为关键。从榜单来看，除头部品牌保持高热度外，中段如长安、奇瑞等本土品牌，以及日产、奥迪等合资品牌，均面临激烈的份额争夺。长安与奇瑞依托高性价比的电动车型与出口市场的强劲表现，在三四线城市及海外市场持续渗透。其中奇瑞今年技术落地的重点是鲲鹏超性能电混 C-DM。这套混动系统被寄予厚望，旨在与比亚迪 DM-i、吉利雷神电混等正面竞争，解决品牌在混动市场声量不足的问题。而日产与奥迪则面临转型压力，亟需在电动产品线方面实现突破以回应市场期待。其中，日产品牌在 6 月销售表现中，中高级纯电轿车 N7 销量 6,189 台，登顶合资纯电轿车月销量榜首。品牌同步于 6 月 30 日举办 \"N7 首次 OTA 升级发布会 \"，开启首次 OTA 升级推送。围绕智能座舱、驾驶辅助和安全领域，带来超过 100 项的功能新增与优化。显示出面对整体市场变化，力求在保持传统优势的同时，加速向电动化、智能化方向转型。榜单说明世研消费指南针系列指数报告是由世研指数独家研发的消费指数评价系统。本系列包括《品牌消费热门指数榜》、《行业消费热力指数榜》、《产品消费热浪指数榜》、《消费热门事件榜》等主要榜单，以及对应范围的延伸性榜单报告。旨在通过指数评价的方式，客观、真实地呈现消费世界的趋势特点，帮助行业与品牌主持续追踪消费市场趋势、为企业经营提供参考，提升商业综合竞争力。世研消费指南针系列指数榜单持续监测行业如下：3C 数码、鞋服配饰、食品生鲜、家用电器、运动户外、美妆清洁、母婴用品、家居家装、汽车消费、玩模乐器、宠物用品，医疗健康共计 12 大行业。免责声明本榜单由世研指数独家编制，榜单观点、结论和建议仅供参考之用，并不代表任何具体的投资建议或决策依据。榜单数据计算结合主流平台公开数据与值得买科技旗下世研大消费平台数据沉淀，我们已采取合理措施，以尽量确保所提供数据的可靠性和准确性，但无法排除数据本身的局限性导致部分误差或偏差。此外，本报告中的部分数据未经独立第三方审计机构的正式审计，因此可能存在未被识别的错误或遗漏。特别提醒，市场情况随时可能发生改变，因此报告中的预测、分析和结论可能与实际情况有所不同。报告中提到的任何第三方名称、品牌或产品仅供说明之用，并不构成对其的认可或推荐。任何对这些第三方的提及不应被视为任何形式的背书或推荐。报告的版权属于值得买科技集团和世研指数所有，未经许可不得复制或分发。对于因使用本报告中的信息而导致的任何损失或损害，值得买科技集团与世研指数不承担任何法律责任。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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