Omdia：预计2029年CastOS北美出货量将达1500万台成为电视操作系统主导者

智通财经11-06

智通财经APP获悉，Omdia发布最新的《电视设计与规格市场追踪报告：2025年第二季度预测》，预计CastOS在北美的出货量将从2025年的650万台增长至2029年的1500万台。随着支持该操作系统的电视出货量快速上升，CastOS有望在2025年之后陆续超过 Roku、Tizen和FireTV等电视操控平台。CastOS出货量的前所未有增长，直接源于沃尔玛将其自有电视品牌Onn.的操作系统从...

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player","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"USAW.SI":0.6,"ROKU":0.9},"content_text":"智通财经APP获悉，Omdia发布最新的《电视设计与规格市场追踪报告：2025年第二季度预测》，预计CastOS在北美的出货量将从2025年的650万台增长至2029年的1500万台。随着支持该操作系统的电视出货量快速上升，CastOS有望在2025年之后陆续超过 Roku、Tizen和FireTV等电视操控平台。CastOS出货量的前所未有增长，直接源于沃尔玛将其自有电视品牌Onn.的操作系统从Roku转向CastOS的决策，这一转变将在未来一年加速实施。这一战略举措使沃尔玛拥有数量庞大的的自有平台电视，并持续扩大其保有量，从而可直接面向终端用户投放广告，从而增加其电商收入。Omdia电视研究首席分析师Matthew Rubin表示：“沃尔玛整合电视平台的决定，将为其提供重要资产，不仅可带来广告收入和销售增长，还能更有效地与亚马逊竞争。亚马逊最近宣布与Roku合作，使广告商能够通过其组合保有基数开展广告投放活动。Roku将依赖此类合作关系。因为其电视操控系统相当部分被Onn.取代，出货量势必下降，这一变化可能促使Roku调整其国际增长策略。”全球范围内，安卓平台仍将保持领先地位，出货份额预计从2025年的42%略降至2029年的39%。不过，由于这涵盖了多个基于安卓的平台(包括中国的分支版本)，其整合效应并不如其他单一平台。Tizen预计将继续位列第二大电视操作系统，但份额也将略降，从2025年的17%下降至2029年的16%。除CastOS外，增长最快的电视操作系统预计为Vidaa，市场份额将从2025年的6%增至2029年的近8%;以及亚马逊的Fire TV，份额将从2025年的4%增至2029年的略超5%。除中国外，安卓平台(其中包括较大比例的 Google TV)在2025年的市场份额为32%，虽低于全球整体份额，但仍是主导电视操控平台。随着 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Omdia：预计2029年CastOS北美出货量将达1500万台 成为电视操作系统主导者

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Omdia：预计2029年CastOS北美出货量将达1500万台成为电视操作系统主导者