国内智慧物流赋能东南亚零售巨头，技术出海为零售科技装上“数字新引擎”|新经济观察

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封面新闻记者雷强双十一催生了中国物流数字技术的高速发展，全球知名的零售、电商企业等也纷纷开始在中国寻求数字技术解决方案。10月29日，亚洲领先的批发商和零售商“万客隆(Makro)”与“莲花(Lotus's)”的运营商 CP AXTRA宣布，与阿里巴巴集团旗下的菜鸟达成战略合作。双方将共同开发先进的数字解决方案，加速CP AXTRA在泰国及东南亚市场的智能零售科技发展进程。此次合作结合了CP ...

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AXTRA与菜鸟联合开发的iWMS（拣选包装系统）大幅度提升了作业效率。在万客隆门店全面推广后，拣选包装效率提升140%。此外，结合CP AXTRA拥有4000辆车辆的运输车队与运输管理系统（TMS），每日配送订单能力，从1.5万单增加至10万单。双方还正在推进一项基于人工智能技术的货架陈列方案，通过优化店内商品陈列和库存布局，提升产品在货架上的可见性与易取性，为顾客和拣货员带来更大便利。CP AXTRA致力于持续增强其iWMS、TMS（运输管理系统）和货架陈列平台，以强化履约速度与准确性，同时构建无缝连接的线上线下生态系统。通过与菜鸟的战略合作，CP AXTRA正朝着成为东南亚领先零售科技平台的目标迈进——与供应商共同推动创新，为消费者提供更好、更快、更具价值的消费体验。CP AXTRA与菜鸟正合力整合技术、物流与零售专长，共同打造一个更强大、更智能、更具竞争力的生态系统。CP AXTRA集团批发业务首席执行官谢宇宸表示：“当今的零售业核心在于体验，无论是线上还是线下。我们与阿里巴巴集团旗下的菜鸟建立的合作关系，建立在真正的共创基础之上，将世界一流的物流技术与CP AXTRA深厚的零售及批发专业知识相结合。我们共同开发针对泰国及东盟市场的技术驱动型解决方案，同时强化我们成为亚洲头号零售科技领导者的雄心。重要的是，此次合作标志着与阿里巴巴集团更广泛合作关系的开端。我们将探索更多合作与创新领域，为泰国、我们的合作伙伴及客户创造更大价值，同时提升我们在国际市场的竞争力。”菜鸟集团副总裁兼物流科技事业部总经理毕江华表示：“我们很荣幸和CP AXTRA一起携手踏上他的零售转型之旅。我们的联合开发团队并肩工作，量身设计解决方案，以提升效率和客户满意度。此次合作不仅加速了CP AXTRA的全渠道能力建设，也拓展了菜鸟技术在东南亚市场的覆盖范围。”业内人士表示，随着CP 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