即时零售成新风口？从安踏到李宁近 20 家服饰运动品牌集体发力

全球纺织网2025-10-30

近期，服饰运动行业掀起一股 “即时零售布局潮”，近 20 家头部品牌集体发力这一赛道，为行业发展注入强劲动力，向好态势已然显现。政企平台携手，头部品牌密集入局即时零售作为推动实体经济与数字消费融合的关键动作，泉州市纺织服装商会已与美团闪购正式签约。双方将聚焦服饰及运动品类即时零售领域，助力企业拓宽销售渠道，这一合作也为更多品牌入局奠定了基础。目前，特步全国超 3000 家门店已正式入驻美团闪购；...

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