小米汽车在二手市场经历“寒潮”

中国企业家杂志2025-10-30

交付周期过长、价格变动太快以及最近的安全事故风波，都让二手车商队对小米汽车态度变淡。文｜葛成来源｜界面新闻（ID:wowjiemian）摄影｜佘贵森小米汽车近期在二手市场正经历一场寒潮。北京花乡二手车市场专做新能源汽车生意的王军（化名）告诉界面新闻，现在小米汽车就像个烫手山芋，谁都不敢接，与“十一”假期前的情况大相径庭。“因为价格不稳定，几乎是一天一个价。”作为亚洲最大的二手车交易中心之一，北京...

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精彩评论

慕绯
2025-10-30
慕绯
眼看二期要投产了，连二手车贩子也跳出来表示担忧了

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251030130724a6d605b0&s=b><strong>中国企业家杂志</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>交付周期过长、价格变动太快以及最近的安全事故风波，都让二手车商队对小米汽车态度变淡。文｜葛成来源｜界面新闻（ID:wowjiemian）摄影｜佘贵森小米汽车近期在二手市场正经历一场寒潮。北京花乡二手车市场专做新能源汽车生意的王军（化名）告诉界面新闻，现在小米汽车就像个烫手山芋，谁都不敢接，与“十一”假期前的情况大相径庭。“因为价格不稳定，几乎是一天一个价。”作为亚洲最大的二手车交易中心之一，北京...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251030130724a6d605b0&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0499858602.USD","symbol_name":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) 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market","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"XIACY":0.6,"01810":1.5,"MIUmain":0.6},"content_text":"交付周期过长、价格变动太快以及最近的安全事故风波，都让二手车商队对小米汽车态度变淡。文｜葛成来源｜界面新闻（ID:wowjiemian）摄影｜佘贵森小米汽车近期在二手市场正经历一场寒潮。北京花乡二手车市场专做新能源汽车生意的王军（化名）告诉界面新闻，现在小米汽车就像个烫手山芋，谁都不敢接，与“十一”假期前的情况大相径庭。“因为价格不稳定，几乎是一天一个价。”作为亚洲最大的二手车交易中心之一，北京花乡市场拥有近万辆二手车在售，但界面新闻探访发现，小米旗下两款车型SU7和YU7的身影在这里几乎绝迹，几经辗转仅找到一辆SU7摆在车位上，但被商家告知此车已售。曾经以保值率著称的小米汽车，在二手市场为何会受到冷遇？有车商解释称，核心矛盾在于新车交付周期过长，大家手里没现车。“刚收的小米标价25万元卖，结果几天后市场价跌到23万元了。卖出去就是赔钱。”如果保留利润空间，不少车主会因为出价过低放弃出售给车商。此外，消费群体的错位进一步加剧销售难度。一位车商告诉界面新闻，传统二手车市场聚集的多为注重实用性的中年消费者，与小米汽车主打的年轻客群存在代际差异。“来这里看车的都是岁数大的、图便宜的，年轻人少，摆上小米汽车他们也不怎么看。”这种现象已不限于北京市场。社交媒体上，多地车商反馈小米汽车流通困难。“上路超过60万元的SU7 Ultra，行驶仅7个月，44万元还卖不掉。”“手里二十多台小米，真的给我干怕了。”这意味着，小米汽车如今在二手市场，正陷入车源稀缺与买家稀少的双向困境。二手车行业本身是“高周转、低毛利”的生意，经销商从收车、整备到销售每个环节都要精打细算，一旦无利可图，索性拒绝收车，规避风险。小米在二手车市场的冷遇，也进一步传导至新车销售端。界面新闻注意到，小米汽车定单的转单价格近期出现断崖式下跌，原本需要加价上万元的早期定单，如今在二手平台上挂牌价仅2500元至3500元，且越临近提车日期，转让价越低。多位卖家表示，即便承担数千元亏损，他们仍急于出手，而市场内的多位二手车商均表示，他们早已暂停回收小米定单。在中国汽车流通协会专家委员李颜伟看来，新车热销，的确会引发黄牛、二手车商集体炒作。从早期的特斯拉、极氪001，到小米SU7、YU7等车型都曾存在“一单难求”的境况，但这种“新车热销、二手滞销”现象比较少见。究其原因，他认为这是二手车商与小米车主间价格博弈的结果。“小米汽车传递的信息表明，其两款车型仍然需要较长交付周期，产销方面没有太多变化。车主不愿向二手车商低价出售车辆，暂时会造成车源较少的现象。”与此同时，近期小米汽车的负面舆情也让不少二手车商对其望而却步。王军告诉界面新闻，除了价格波动带来的风险，舆论层面的争议也让大家心存顾虑。“（我们）都担心这个车过度宣传，更怕起火，不敢进车。”上述说法也得到了市场内不少车商的认同。在社交媒体上也有车商称，“这个车最近舆论太大了，不敢收了。”李颜伟认为，近期小米SU7在成都发生的严重碰撞事故曾引发关注，产生的负面信息较多，导致小米汽车的安全性被公众质疑。众多车商对小米汽车的二手车定价相对比较警觉，不愿意冒风险采购小米二手车，或者仅愿意大幅度压低价格去收购。二者博弈一段时间后，大概率会加快小米二手车的贬值速度。此次事故中电动车门难以开启的问题，恰好成为舆论争议的焦点。界面新闻调查发现，当前市场在售的多款新能源汽车普遍采用电子车门锁设计，紧急情况下需通过车门杯架上方的应急拉手手动开启。若车辆碰撞后无法自动解锁，救援人员将难以从外部开启车门，这为事故处置带来额外风险。针对多起事故中电子车锁暴露的安全风险，监管部门正加快推动技术规范升级。近期，工信部对《汽车车门把手安全技术要求》强制性国家标准及三项强制性国家标准修改单公开征求意见。拟强制规定所有车门必须配备机械释放功能，即便断电或碰撞后也能徒手开启。同时保证车辆事故断电后能在不借助外部工具情况下，可使用机械释放功能打开车门。在李颜伟看来，小米汽车目前面临的困境是战略失误所造成的。由于小米在手机等行业太过成功，对汽车行业的复杂度预估不足，在“安全”与“成本”之间，重视成本而忽视安全，随销量的提升，汽车安全隐患也逐渐暴露出来。数据显示，2025年1至9月，小米汽车销售26.6万辆，同比增长296%，在纯电市场份额为4.88%。“如果小米汽车不能快速解决交通事故等舆情对其品牌的影响，SU7销量或将下滑，市场份额可能会被其他竞争对手蚕食。”李颜伟称。因此他认为，小米汽车应正面回应公众的关注，提升车辆在碰撞前的安全预警，碰撞后车门能够及时弹开，增加驾驶员和乘客在发生事故后存活机率。如果小米汽车在安全方面继续保持沉默，或将对品牌美誉度产生难以修复的影响。王军最在意的是车能卖出去、价能卖得上。一旦小米汽车的口碑回暖，消费者对这个车认可，他也会考虑进车。关键在于行情能不能反弹。有观点认为，小米汽车在二手车市场的冷遇，或许正是新能源汽车从狂热扩张转向理性调整的一面镜子。当交付周期、价格波动与安全争议交织成网，这已不仅是单个品牌所面临的挑战。再耀眼的科技光环，可能也难以弥补安全环节的漏洞。新闻热线&投稿邮箱：tougao@iceo.com.cn","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":494749205733944,"gmtCreate":1761803112097,"gmtModify":1761803114860,"author":{"id":"3494286754559528","authorId":"3494286754559528","name":"慕绯","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"wearingBadges":[],"idStr":"3494286754559528","authorIdStr":"3494286754559528"},"htmlText":"眼看二期要投产了，连二手车贩子也跳出来表示担忧了","listText":"眼看二期要投产了，连二手车贩子也跳出来表示担忧了","text":"眼看二期要投产了，连二手车贩子也跳出来表示担忧了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/494749205733944","repostId":2579161099,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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