李宁销售中单位数下降，安踏、FILA低单位数增长

21世纪经济报道10-28

21世纪经济报道记者贺泓源、实习生韦怡琦运动市场正在走向被动。10月27日，据安踏体育披露，在2025年第三季度，安踏品牌产品的零售金额（按零售价值计算）同比录得低单位数的正增长。同期，FILA品牌的零售金额（按零售价值计算）同比录得低单位数的正增长。李宁则直接销售下滑。该公司披露的公告显示，三季度，李宁（不含李宁YOUNG）零售流水同比录得中单位数下降。线下渠道录得高单位数下降，其中直营渠道录得...

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