山姆业绩高光时换帅：刘鹏携阿里经验入主，能稳住山姆会员店双位数增长吗？

电商观察家10-28

原阿里副总裁刘鹏接棒山姆会员店总裁，双位数增长背景下山姆会员店在岔路口10月27日，沃尔玛中国官宣重磅人事调整：原阿里巴巴集团副总裁刘鹏正式出任山姆会员店业态总裁，直接向沃尔玛中国CEO朱晓静汇报，即日起全面负责山姆在华业务。此次任命恰逢山姆业绩高光时刻——2025年5-7月（沃尔玛2026财年第二季度），山姆交易单量实现双位数增长，电商销售额占比超50%，刘鹏的履职被业内视为山姆深化战略升级、...

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