告别单一产品战：全周期健康管理成新零售行业转型关键

Ofweek光电信息网2025-10-20

消费者对健康的追求正从“购买产品”转向“追求健康结果”，这驱动新零售保健品行业进行深刻变革。竞争的核心已不再是产品本身，而是以全周期健康管理为核心的服务能力，这标志着行业从产品导向向用户健康价值导向的转型。全周期健康管理的核心在于将服务融入用户生命周期的各个环节。通过数字化平台，企业可持续收集用户健康数据，建立动态健康档案，并提供个性化的饮食、运动及生活方式干预方案。这种做法将一次性的交易转化为...

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