费列罗加速布局美国市场：以收购与创新双引擎挑战Hershey和Mars

农食网10-13

费列罗正加快在美国市场的扩张步伐。继以31亿美元收购WK Kellogg后，这家食品集团正计划通过一系列收购与品牌创新，挑战Hershey和Mars在美国包装甜品市场的主导地位。自2018年以来，Ferrero已收购Halo Top冰淇淋、Butterfinger巧克力棒、Keebler饼干和Power Crunch蛋白棒等多个标志性品牌。通过并购与产品升级并行的“双引擎”策略，公司在美国的销售额...

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