持续发力“首发经济” 名创优品MINISO LAND双首店亮相重庆

证券日报2025-10-13

本报讯（记者李雯珊冯雨瑶）10月12日，名创优品战略级店态MINISO LAND首次登陆重庆，在解放碑与观音桥两大核心商圈同开“双首店”，迅速掀起山城消费与打卡热潮。　　此次在重庆落成的MINISO LAND双店不仅以“沉浸式IP场景+超大空间”为特色，更与重庆独特的城市气质和潮流文化深度共振，打造集购物、社交、打卡于一体的潮流新地标。这一重要布局不仅是名创优品渠道升级战略在西南市场的重要实践，...

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