平台经济治理精细化的重要标志

深圳特区报09-26

■ 尹喜外卖“新国标”来了。日前，市场监管总局组织起草的《外卖平台服务管理基本要求（征求意见稿）》，正式面向社会公开征求意见。如今，打开手机点外卖，已是日常生活中的寻常场景。外卖平台在为我们的生活带来便捷的同时，也存在一些乱象——为更快抢占市场份额，展开激烈的“补贴大战”，将成本压力转嫁给商户与骑手，部分商户“卖得越多、亏得越多”；为快速扩充商户规模，个别平台甚至默许“幽灵外卖”轻松上线；在追求...

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尹喜外卖“新国标”来了。日前，市场监管总局组织起草的《外卖平台服务管理基本要求（征求意见稿）》，正式面向社会公开征求意见。如今，打开手机点外卖，已是日常生活中的寻常场景。外卖平台在为我们的生活带来便捷的同时，也存在一些乱象——为更快抢占市场份额，展开激烈的“补贴大战”，将成本压力转嫁给商户与骑手，部分商户“卖得越多、亏得越多”；为快速扩充商户规模，个别平台甚至默许“幽灵外卖”轻松上线；在追求...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926065037954581fe&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1961090484.USD","symbol_name":"ALLIANZ ALL CHINA EQUITY \"A\" (USD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926065037954581fe&s=b","article_id":"2570040380","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926065037954581fe&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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尹喜外卖“新国标”来了。日前，市场监管总局组织起草的《外卖平台服务管理基本要求（征求意见稿）》，正式面向社会公开征求意见。如今，打开手机点外卖，已是日常生活中的寻常场景。外卖平台在为我们的生活带来便捷的同时，也存在一些乱象——为更快抢占市场份额，展开激烈的“补贴大战”，将成本压力转嫁给商户与骑手，部分商户“卖得越多、亏得越多”；为快速扩充商户规模，个别平台甚至默许“幽灵外卖”轻松上线；在追求效率的算法的算计下，骑手的劳动报酬、工作时间、社会保障等权益往往难以得到充分保障。这些问题，既威胁用户舌尖安全，也影响外卖员生命安全与道路公共安全，制约着行业长远发展。此次发布的征求意见稿，回应社会关切，直指外卖行业沉疴，致力于引导平台规范有序运营。针对平台“内卷式”竞争问题，征求意见稿明确对价格促销管理的要求，包括确保促销活动公开透明、促销规则公平合理等，有利于减轻商户经营压力；通过严格商户入驻审核与全过程管理，力求从源头上守住食品安全底线；尤为重要的是，对骑手的劳动报酬、工作时间、社会保障、职业发展等权益给予了重点关注和制度性安排，体现了对劳动者权益的切实关怀。一个健康的市场生态，应实现平台、商户、骑手和消费者等多方利益的平衡与共赢。“新国标”之新，在于其整合了食品安全、公平竞争、劳工权益等不同维度的监管要求，力图实现不同利益相关者的共生共赢。值得肯定的是，相较于过去偏重于事后处罚和个案纠偏的监管模式，外卖“新国标”更加注重事前引导、过程控制以及系统优化平衡各方利益。这是对外卖行业的一次规范升级，也是平台经济治理走向精细化、标准化的重要标志。其出台恰当其时，标志着外卖行业粗放增长时代或将终结，迈向规范、健康、可持续发展的新阶段。良法美策贵在落实。期待在公开征求意见的基础上，新规能进一步凝聚共识，细化规则，强化平台主体责任，确保条款落地生根。各方应协同努力，共同推动外卖行业在规范中稳健前行，构建一个安全放心、秩序井然、活力充沛的行业发展生态。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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