泸州老窖与茶百道联名饮品回归，白酒入茶让年轻人“微醺”？

新京报2025-09-17

新京报贝壳财经讯（记者阎侠）伴随着“微醺经济”的升温，白酒圈与茶饮圈的跨界合作渐渐成为很多品牌“年轻化”战略的重要抓手。　　9月17日，记者注意到，泸州老窖与茶百道的联名限定饮品“醉步上道”回归。打开茶百道的小程序，即可看到“醉步上道”宣传页，点进可以获得11.5元喝“醉步上道”的优惠券，在选购界面，可以看到“醉步上道”宣称“真白酒入茶”，有大杯和中杯两种规格，并且提示了“本品内含酒精”。　　在...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2568490783?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-09-17 23:41","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2568490783","market":"us","top_or_hot":-1,"title":"泸州老窖与茶百道联名饮品回归，白酒入茶让年轻人“微醺”？","media":"新京报","content":"<div>\n<p>新京报贝壳财经讯（记者阎侠）伴随着“微醺经济”的升温，白酒圈与茶饮圈的跨界合作渐渐成为很多品牌“年轻化”战略的重要抓手。　　9月17日，记者注意到，泸州老窖与茶百道的联名限定饮品“醉步上道”回归。打开茶百道的小程序，即可看到“醉步上道”宣传页，点进可以获得11.5元喝“醉步上道”的优惠券，在选购界面，可以看到“醉步上道”宣称“真白酒入茶”，有大杯和中杯两种规格，并且提示了“本品内含酒精”。　　在...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202509173516312287.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>泸州老窖与茶百道联名饮品回归，白酒入茶让年轻人“微醺”？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n泸州老窖与茶百道联名饮品回归，白酒入茶让年轻人“微醺”？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-09-17 23:41 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202509173516312287.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新京报贝壳财经讯（记者阎侠）伴随着“微醺经济”的升温，白酒圈与茶饮圈的跨界合作渐渐成为很多品牌“年轻化”战略的重要抓手。　　9月17日，记者注意到，泸州老窖与茶百道的联名限定饮品“醉步上道”回归。打开茶百道的小程序，即可看到“醉步上道”宣传页，点进可以获得11.5元喝“醉步上道”的优惠券，在选购界面，可以看到“醉步上道”宣称“真白酒入茶”，有大杯和中杯两种规格，并且提示了“本品内含酒精”。　　在...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202509173516312287.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"03189","symbol_name":"易方达白酒","start_time":0,"source_url":"http://finance.eastmoney.com/a/202509173516312287.html","article_id":"2568490783","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202509173516312287.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2568490783","pubTimestamp":1758123701,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"新京报贝壳财经讯（记者阎侠）伴随着“微醺经济”的升温，白酒圈与茶饮圈的跨界合作渐渐成为很多品牌“年轻化”战略的重要抓手。9月17日，记者注意到，泸州老窖与茶百道的联名限定饮品“醉步上道”回归。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"83189":"易方达白酒-R","03189":"易方达白酒","BK1233":"餐馆","02555":"茶百道","BK1616":"咖啡茶饮","BK1610":"ETF&股票定投概念"},"translate_title":"Luzhou Old Cellar and Chabaidao's co-branded drink returns, and the introduction of liquor into tea makes young people \"slightly tipsy\"?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83189":1.5,"03189":1.5,"02555":1.5},"content_text":"新京报贝壳财经讯（记者阎侠）伴随着“微醺经济”的升温，白酒圈与茶饮圈的跨界合作渐渐成为很多品牌“年轻化”战略的重要抓手。　　9月17日，记者注意到，泸州老窖与茶百道的联名限定饮品“醉步上道”回归。打开茶百道的小程序，即可看到“醉步上道”宣传页，点进可以获得11.5元喝“醉步上道”的优惠券，在选购界面，可以看到“醉步上道”宣称“真白酒入茶”，有大杯和中杯两种规格，并且提示了“本品内含酒精”。　　在茶百道线下门店，记者注意到，在制作“醉步上道”的过程中，店员的确加入了少许白酒。 　　图左为饮品“醉步上道”，图右为店员加入的白酒。新京报贝壳财经记者阎侠摄　　泸州老窖是白酒行业知名的跨界玩家，其联合茶百道推出的“醉步上道”在2020年便已面世，因此本次再度上线属于回归。最近几年，泸州老窖在展示自己的跨界作品和年轻化成果时，也多次提到“醉步上道”。　　记者在茶百道门店了解到，“醉步上道”中加入的饮品为40度百调专业版酒。根据电商平台的宣传信息，这是一款泸州老窖旗下的浓香型白酒。　　据茶百道相关负责人透露，“醉步上道”于9月16日回归上市，首日销量近12万杯，“一杯中杯、正常冰、不额外加糖的‘醉步上道’热量约174千卡。”（文章来源：新京报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.3","shortVersion":"4.42.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2568490783","isCrawlerRequest":true}