海尔冷柜稳居马来西亚第一，高端创牌与数字化优势持续扩大！

鲁网2025-09-19

在马来西亚这片3300万人口的榴莲国度，海尔冷柜正以34.7%的零售市场份额稳居NO.1，成为每3户家庭就有1户选择的行业标杆。一个中国品牌能有这样的市场表现，正是其赢得用户认可的鲜明印证。这背后，源于海尔冷柜多方面布局的协同支撑：其一，是坚持高端创牌，以本土化创新产品满足当地用户需求；其二，是通过数字化转型赋能，全面提升终端运营及用户服务效率。首先，海尔冷柜推出了诸多本土化创新产品。基于对本地...

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