Counterpoint：Q3前八周中国智能手机销量同比下降2% 预计三季度整体将小幅下跌

智通财经2025-09-18

智通财经APP获悉，Counterpoint数据显示，2025年Q3前八周，受到vivo和荣耀销量大幅下滑的影响，中国智能手机销量同比下降2%。Vivo的Y300、S30和X200s系列在中端市场表现强劲，但由于促销活动和国家补贴政策加剧了中高端市场的竞争，消费者购买的更多是中高端产品，利好OPPO和华为等公司。Counterpoint预计，2025年Q3中国智能手机市场将小幅下跌，而全年表现大体...

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href=http://www.zhitongcaijing.com/content/detail/1346588.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，Counterpoint数据显示，2025年Q3前八周，受到vivo和荣耀销量大幅下滑的影响，中国智能手机销量同比下降2%。Vivo的Y300、S30和X200s系列在中端市场表现强劲，但由于促销活动和国家补贴政策加剧了中高端市场的竞争，消费者购买的更多是中高端产品，利好OPPO和华为等公司。Counterpoint预计，2025年Q3中国智能手机市场将小幅下跌，而全年表现大体...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1346588.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0889565833.HKD","symbol_name":"FRANKLIN TECHNOLOGY \"A\" (HKD) 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slightly","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6},"content_text":"智通财经APP获悉，Counterpoint数据显示，2025年Q3前八周，受到vivo和荣耀销量大幅下滑的影响，中国智能手机销量同比下降2%。Vivo的Y300、S30和X200s系列在中端市场表现强劲，但由于促销活动和国家补贴政策加剧了中高端市场的竞争，消费者购买的更多是中高端产品，利好OPPO和华为等公司。Counterpoint预计，2025年Q3中国智能手机市场将小幅下跌，而全年表现大体持平。2025年Q3前八周中国智能手机销量份额(按OEM厂商分列)注：百分比因四舍五入可能不等于100%；OPPO包括OnePlus(一加)苹果(AAPL.US)的市场份额也下降了一个百分点，但得益于iPhone 16 Pro系列在价格调整下的稳健表现，整体影响有限。这也让iPhone 16系列至少在7月仍保持了相较2024年同期iPhone 15系列的增长势头。OPPO是增幅最大的厂商。其Reno 14系列因兼具旗舰级功能和中端价位而广受欢迎。该系列优秀的影像表现、耐用实用的设计、持久的续航以及强劲的整体性能满足了消费者的所有期待，使其成为继iPhone 16系列之后中国最畅销的旗舰手机之一。华为凭借持续扩张的丰富产品组合保持了增长。该品牌近期推出的Nova 14系列延续了Nova 13系列的强劲表现，自5月上市以来持续热销。加之Mate 70系列等老款高端旗舰产品的持续强劲表现，华为在中国智能手机市场份额中的排名持续攀升。荣耀举步维艰，在主要OEM厂商中市场份额下降最为严重，原因在于其渠道策略仍在调整中。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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