食品巨头的并购与分拆：联合利华、玛氏、费列罗和卡夫亨氏的战略转型

农食网09-15

全球食品行业的版图正以前所未有的速度被重新绘制。从卡夫亨氏决定分拆，到玛氏收购Kellanova，Ferrero收购WK Kellogg，再到联合利华剥离其庞大的冰淇淋业务，一场由行业巨头主导的、堪称“大洗牌”的资本运作浪潮正在全球上演。这并非寻常的商业周期性调整，而是一次深刻的集体反思和战略自救。在经历了几十年的规模扩张后，这些曾经的“食品帝国”发现，庞大的身躯正成为它们在新消费时代里最沉重的...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250915092157952db30f&s=b><strong>农食网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>全球食品行业的版图正以前所未有的速度被重新绘制。从卡夫亨氏决定分拆，到玛氏收购Kellanova，Ferrero收购WK Kellogg，再到联合利华剥离其庞大的冰淇淋业务，一场由行业巨头主导的、堪称“大洗牌”的资本运作浪潮正在全球上演。这并非寻常的商业周期性调整，而是一次深刻的集体反思和战略自救。在经历了几十年的规模扩张后，这些曾经的“食品帝国”发现，庞大的身躯正成为它们在新消费时代里最沉重的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250915092157952db30f&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0306807586.USD","symbol_name":"SCHRODER ISF GLOBAL DIVIDEND MAXIMISER \"A\" (USD) INC 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Shahbandeh指出。这番操作的背后，是巨头们面临的严峻现实：新一代消费者对健康、可持续和创新的追求，正无情地冲击着它们以传统、大规模生产为基础的商业模式。在内部创新乏力的情况下，向外收购那些更贴近市场脉搏的中小品牌，已成为巨头们获取活力的最快路径。这场“狩猎”主要聚焦于三大领域：健康零食、植物基产品和创新风味饮料。这些赛道上的中小品牌，因其明确的价值观和创新能力，正成为巨头们眼中极具吸引力的收购目标。从地域上看，美国依然是这场交易热潮的中心，而欧洲（尤其是英国）和亚洲（特别是中国）的并购势头也日益强劲，反映了全球资本对未来核心消费市场的重新押注。这场变革的核心逻辑很简单：剥离那些增长缓慢、无法适应新趋势的“过去时”业务，同时收购那些代表着“未来时”的创新力量和技术——尤其是人工智能(AI)驱动的解决方案。正如Shahbandeh所总结的：“行业并购战略的核心，是收购那些由创新驱动的利基品牌，并整合能提高效率的技术。”对于这些习惯了稳坐钓鱼台的行业巨头来说，这无疑是一场高风险的“外科手术”。但面对一个瞬息万变的市场，原地踏步或许才是最大的风险。在这场重塑全球餐桌格局的竞赛中，规模不再是唯一的通行证，敏捷和远见才是决定未来赢家的关键。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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