大摩看多虎牙：虎牙战略转型见成效游戏服务长宜放眼量

证券日报09-09

华尔街大行摩根士丹利近日发布题为《重回增长，聚焦新业务》的研究报告称，虎牙公司经过两年的战略转型调整期后，在2025年上半年迎来战略转型的积极成果，重点体现在总收入重回上升轨道，直播收入企稳，以及非直播收入（即游戏相关服务、广告和其他业务）同比大增42%。　　财务数据显示，虎牙的非直播收入占比在2025年二季度已大幅提升至26%，该比例在2023年仅为7%。2025年二季度，毛利率连续两个季度实现...

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大摩看多虎牙：虎牙战略转型见成效 游戏服务长宜放眼量

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大摩看多虎牙：虎牙战略转型见成效游戏服务长宜放眼量